As the year draws to a close, it's time to look back at some of the high-profile women who have shaped our buying decisions over the past 12 months. Global fashion search platform Lyst has named and ranked the most influential celebrities in fashion by monitoring spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.
Serena Williams’ tennis outfits caused controversy back in August, after her Lycra catsuit was deemed a step “too far” for the dinosaur-like head of the French Tennis Federation. Her Off-White x Nike ensemble prompted a surge in demand for black tennis outfits week on week and searches for ‘black tennis skirts’ and ‘black tennis dresses’ increased by 108 per cent.
