As the year draws to a close, it's time to look back at some of the high-profile women who have shaped our buying decisions over the past 12 months. Global fashion search platform Lyst has named and ranked the most influential celebrities in fashion by monitoring spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.
Beyoncé attracted international acclaim when she headlined Coachella, becoming the first black woman to ever do so. Her decision to wear a custom Balmain yellow cropped sweater caused a 58 per cent rise in searches for Balmain hoodies. Her pink suit from the viral Apeshit video inspired a surge in pink suit searches over the summer.
