Formula 1 meets fashion.
Last weekend’s Spanish Grand Prix brought event-packed action to the Circuit de Barcelona-Catalunya, where Redbull’s three-time world champion Max Verstappen took first place and McLaren’s Lando Norris secured P2. Mercedes fans were thrilled to see seven-time world champion Lewis Hamilton back in the top three in third place, marking his career’s 198th time on the podium.
Sports and fashion have been intertwined for years as forms of passion and expression. The elegance, thrill, and glory of Formula 1, combined with the impact and artistry of the fashion industry, carve a space for collaboration like no other.
Over the years, brands have joined forces with Formula 1 drivers and teams through collaborations, sponsors and ambassadorships, fusing the worlds of both motorsport enthusiasts and fashion darlings. From PUMA to Tag Heuer, take a look at some of our favourite fashion and Formula 1 collaborations.
Take a look at some of the best F1 x fashion collabs :
Tommy Hilfiger
Tommy Hilfiger and the Mercedes-AMG PETRONAS Formula 1 team’s longstanding partnership began in 2018 and has since been the team’s official apparel partner. Mercedes drivers Lewis Hamilton and George Russel joined the design house as global ambassadors in 2018 and 2023, respectively.
Lewis Hamilton has collaborated with the house to release four TOMMYXLEWIS collections, featuring a range from apparel to footwear. Well-known for his taste in fashion, Hamilton’s collaboration with Tommy Hilfiger brings to life an amalgamation that seamlessly reflects both creative visions.
Tag Heuer
Nothing says glamour like Tag Heuer’s sleek timepieces. Currently a Partner of the Oracle Redbull racing team, Tag Heuer’s place in F1 motorsports is an age-old story steeped in history that began in 1971.
The Swiss luxury watchmaker’s Formula 1 collection boasts a range of pieces adorned in sporty and classic exteriors “inspired by the advanced technology synonymous with the Formula 1 racetrack”.
Ferrari Style
Under the creative direction of Rocco Iannone, luxury meets high fashion and sport at Ferrari Style. Boasting futuristic pieces, shiny leathers and edgy silhouettes with grace, Ferrari style has perfected automotive-inspired artistry. Its chic designs exude a fierce vibrance, embodying the ethos of Ferarri’s identity and iconic heritage.
Puma
At the 2024 Miami Grand Prix, A$AP ROCKY X F1 launched a collection embodying fashion, streetwear and motorsport following his appointment as creative director of Formula 1 partnership with Puma. “Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” said the rapper in a statement.
“A$AP Rocky’s fashion knowledge, style, and cultural expertise is set to help bring a new perspective to F1’s growing audience” read the official announcement. Rocky will be releasing a series of capsule collections through this partnership, ranging from apparel to accessories that harness the essence of motorsports.
TUMI
In 2021, TUMI and McLaren unveiled their partnership in creating a premium capsule collection offering essentials for daily life, travel and business. The nine-piece collection encapsulates TUMI’s timeless craftsmanship, drawing inspiration from McLaren’s “sleek, bold supercars and race cars and are all highlighted with McLaren’s signature Papaya colourway and feature CX6® carbon fibre accents.”
Throughout the race season, McLaren’s F1 team, including drivers Oscar Piastri and Lando Norris, is often spotted on the move across the globe in their TUMI X McLaren gear, which makes for the perfect travel companions.
