Self-expression from the fearless Gen Z
As the saying goes, “fashion is a cycle.” Maximalism was the It moment of the fashion industry during the ’00s. Today, maximalist fashion is once again a favourite of Gen Z. Maximalists use simple pieces to create layered outfits, utilising layers to create a sense of weight, showing the individuality of the outfit and the unique style of the person.
Unlike minimalism, “Less is More”, maximalism uses “More is More” as its motto. Using bright colours, bold pattern designs, unconventional layering, and playful accessories, Gen Z boldly shows off their individuality and style through creativity.
With social media platforms serving as virtual runways, young fashion enthusiasts are using their feeds as a canvas to display their distinctive tastes and fearless style choices. The result? A vibrant tapestry of self-expression that highlights diversity and uniqueness.
At the heart of maximalist fashion is the freedom to mix and match without limitation. Clashing prints, unexpected colour combinations and bold silhouettes were not only accepted but celebrated, and are now a hallmark of the Gen Z’s fashion aesthetic. Whether it’s pairing a floral top with striped pants or layering multiple necklaces, the key is to embrace the unexpected and let creativity take the lead.
Accessories play a vital role in the maximalist closet, serving as the cherry on top of the overall ensemble. Fashion influencer Berenice, who is known for her frequent videos on maximalist outfits, shows in her outfit videos that she utilises a wide variety of accessories for layering. From bold earrings to ornate necklaces, each piece is an extension of her personality and outlines her own unique style.
The rise of sustainable fashion has also influenced Gen Z’s pursuit of maximalism. As people become more aware of the environmental impact of fast fashion, young consumers are turning to vintage and thrifted apparel to build their closets’ aesthetics. This shift towards second-hand shopping not only reduces waste but also allows people to discover one-of-a-kind pieces that add personality to their outfits.
Sara Camposarcone, a well-known stylist and influencer of maximalist fashion, opts for second-hand vintage stores to thrift unique vintage clothing and apply it to her personal ensembles. She has been layering colours in her outfits since before the “dopamine wear” trend. She is not afraid to mix and match colours, patterns, and materials to create a unique and dynamic style.
Inclusivity is another driving force behind the rise of maximalist fashion among Gen Z, as maximalism celebrates diversity in all its forms. Everyone should embrace their personal style and express themselves authentically regardless of size, shape, or gender identity.
As Gen Z continues to shape the cultural landscape, maximalist fashion shows no signs of slowing down. Young fashion enthusiasts are redefining the rules of style through their outfits’ aesthetics. In a world where maximalism, “more is more” is the motto, there’s no limit to the creativity and imagination that Gen Z brings to the fashion scene.
