Live your life and be free with a bag that's all thrills and frills.
Photos courtesy of Valentino.
The Valentino Garavani Nellcôte bag campaign, shot by Julie Greve.
Much like a prized ticket to Coachella, the Valentino Garavani Nellcôte bag is an invitation to experience life’s every pulsating beat.
Left: From Valentino Autumn '25. Right: Hongjoong with his Nellcôte bag.
Drawing inspiration from the free-spirited heydays of the late 1960s and early 1970s, the Nellcôte bag embodies boho-chic elegance with a decidedly modern twist. To date, it's already been seen on the arms of celebs the likes of Bella Hadid, Freen Sarocha, Alexa Chung and Hongjoong of South Korean band Ateez.
Freen Sarocha (left) and Bella Hadid seen in New York, with the Nellcôte bags.
It’s a bag that’s as much a stylish accessory as it is a companion for life’s untamed moments. Just picture it: soft suede or grainy calfskin cradling embroidered mirrors or geometric jacquards. Or perhaps dimensional flower embellishments dancing across its surface like music notes in a sun-drenched field. Unabashedly laidback, the Nellcôte takes pride in its free spirit and artisanal allure, but does so in a modern design sans retro trappings. Its embellishments add to its character, paired with craftsmanship that offer an irresistible tactility, right at that intersection where artisanal skill meets effortless wearability.
Valentino Garavani Nellcôte bags
Mini Nellcôte embroidered suede shopping bag.
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Creative director Alessandro Michele, a maestro in creative storytelling, breathes life into this collection with a campaign soaked in the energy of music festivals. For its visual, photographer Julie Greve depicts friends sprawled on sunlit grass, surrendering to the freedom of summer music. There’s a pure, youthful vibe to the campaign, with the Nellcôte bearing witness to every carefree embrace of life. Worn casually as a crossbody or carried with quiet authority as a tote, this is a bag that celebrates the harmony between emotion and style.
The Valentino Garavani Nellcôte bag campaign
New sizes & pretty prints
Now, the latest additions to the Nellcôte range come in smaller sizes, boasting textures like grained calfskin and embroidery with whimsical motifs. (Think bucolic florals, folklore geometry and the Maison’s celebrated Cherryfic design). Expressive and unique, these totes are as versatile as they are charming.
The Valentino Garavani Nellcôte bag as an embroidered tote (left), or crossbody with Cherryfic motif and fringes.
Whether carried through bustling city streets, onto the shifting sands of festival grounds, or propped artfully on the arm of a lounge chair in some clandestine garden party. Make no mistake, the Valentino Garavani Nellcôte bag has no plans to be austere or inconspicuous.It relishes spontaneity and personality, promising to carry your story as vibrantly as the moments you create with it. It’s a bag that is comfortably all thrills, and all frills.
