Here's What You Need to know about Coach Play APW- Harper's BAZAAR Malaysia

For the senses.

When it comes to unforgettable experiences, look no further than Coach and its exceptional concept stores that truly redefine adventure. Following the remarkable displays of Coach Play Ipoh and Coach Airways in Melaka, the latest gem to hit the scene is Coach Play APW. Located in Bangsar, Kuala Lumpur, this immersive store seamlessly intertwines the heart of New York heritage with a captivating slice of local history.

Located in A Place Where (APW), Coach Play APW is nestled within the rich cultural history of what was once a prominent printing factory, now transformed into a vibrant lifestyle hub. Blending historic charm with playful elements, the store’s atmosphere evokes the warmth of New York City, reminiscent of the beauty behind Big Apple’s golden hour.

The concept store spans 3,280 square feet and immerses visitors in the classic house codes combined with a touch of history. Upon arrival, you’ll immediately notice a stack of retro posters, doubled as a counter, and a distinctive interpretation of the Coach Play APW logo at the entrance. The highlight? You can take the posters home as keepsakes, allowing you to cherish a piece of the experience and display in the comfort of your own home.

What’s in store at Coach Play APW

Step inside and be enveloped by the enchanting allure of the Tabby Shop, a vibrant celebration of the house’s iconic companion. Here, the latest Tabby collections unfold against a backdrop of neon hues and striking design motifs—an exquisite homage to APW’s legacy.

In the heart of its store, you’ll uncover an activity that will get your creative heart pumping. The first of its kind, the beautiful space boasts an interactive screen-printing service where you can take home a piece of history that’s uniquely yours. Pick a tee or a tote bag, then select from 10 stunning designs based on the iconic Coach advertisements. The entire process is a delightful 15 to 20-minute affair, perfectly timed for you to soak up the ambience. While you wait for your masterpiece to come to life, go ahead and explore the Archive Room, which celebrates the heart of Coach.

As a tribute to Coach’s leather craftsmanship and APW’s legacy, you’ll discover local stamps and graphics from The Royal Press Museum in Malacca, along with archival materials of Coach’s hardware and digital artworks.

Introducing Coachtopia

However, the excitement doesn’t stop there. With the buzz surrounding the debut of Coachtopia in 2023, you’ll be thrilled to hear that the collection has now landed at Coach Play APW. Adored for its whimsical colours, prints and exceptional designs, each piece is crafted from recycled, repurposed and renewable materials. As the house stands for its Made Circular design philosophy, each bag also features a personalised touch with an NFC chip that shares the story behind its crafting process. Our top picks? The Ergo and Wavy Dinky bags. While you’re exploring, be sure to admire the beautiful furnishings that are stunningly made from sustainable materials, including leftover scraps from the Coach archives.

Enjoy a cuppa at The Coach Coffee Shop

If all that exploring has you craving a cold, refreshing drink or a delicious soft-serve, head over to The Coach Coffee Shop. If you haven’t yet had the chance to visit Coach Play Ipoh, now is your chance to indulge in mouth-watering treats and savoury bites. As a tribute to the iconic New York corner store, The Coach Coffee Shop brings a unique and playful flair to your dining experience. Upon entering, you’ll be greeted by a diner-style atmosphere splashed with a warm orange palette – perfect for that photo-op!