How The Fashion World Is Staying Woke

Louis Vuitton Cruise '19

It's official: fashion has reached peak #fitspiration, culminating at the Victoria's Secret show last November. The popularity of the thigh gap and Toblerone Tunnel--the ones that Bella, Gigi, and Kendall are blessed with--have resulted in the onslaught of gimmicky teatoxes, controversial waist trainers, and overhyped juice cleanses, while Instagram feeds are bombarded with the hashtag #BodyGoals. But in today's age of body diversity and empowerment, how is Victoria's Secret's million-dollar Fantasy Bra and the hyper-sexy image of the lingerie brand relevant to the average woman at large?

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Suit’s up for Fendi Resort ’10

It’s a sentiment many designers have heeded, with the rise of female empowerment in this digital age. Have extreme fitness and hyper-sexualism pushed fashion’s intended consumer to its edge? Perhaps the bubble of after-dark glamour has finally popped. Plus-size model-activist Ashley Graham put it best in context, in an interview with UK BAZAAR: “The fact that designer will make custom piece for me now is a really big deal, because they never wanted to do that before. It was like, ‘Nope, here’s the sample, and if you don’t fit into it then too bad.” Today, Graham has walked for fashion houses such as Michael Kors and Christiano Siriano, graced the covers of Sports Illustrated‘s coveted swimsuit issue, and had a special-edition Barbie created in her shape.

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LIVESTREAM: Sportmax Autumn/Winter 2020

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