Diamonds are forever.

There’s something undeniably glamorous about the way diamonds sparkle on a woman’s skin. Whether it’s a delicate necklace draped around the neck or a glittering pair of earrings that catch the light with every movement, diamonds have that effect to elevate any outfit.

Diamonds are known to be a symbol of beauty and their timeless appeal shows no sign of fading.

Renowned jewellery brand Chow Tai Fook is celebrating its 94-year legacy by unveiling its latest campaign dubbed ‘Beyond Time’.

It’s time to shine.

For Chow Tai Fook, each diamond is one of the greatest treasures on Earth that should be cherished by symbolising the significant relationships that matter most to us. This message is powerfully conveyed through the campaign’s symbolic red light, which represents the boundless potential that diamonds hold after harnessing the Earth’s energy for billions of years.

In alignment with the brand’s iconic red colour, the light makes its way from the depths of the Earth to the hearts of individuals. This campaign is sure to strike a chord with anyone who values the beauty and significance of relationships.

The ‘Beyond Time’ campaign is preceded by the awe-inspiring Dancing Lily Collection. Drawing inspiration from the delicate form of the lily-of-the-valley flower, the collection features vibrant clusters of diamonds meticulously arranged to exemplify the beauty of this motif. These ethereal creations are designed to symbolise everlasting love, purity, and happiness, making them a true blessing for anyone who wears them.

On the other hand, the ‘Dancing Lily’ Collection is a masterpiece of elegance and sophistication. The 18K White Gold Diamond Necklace and Ring feature delicate designs and intricate details, showcasing the beauty of flowers. Therefore, the mesmerising movement of the necklace and the sparkling diamonds on the ring are sure to make a statement.

If you’re searching for a perfect way to celebrate the beauty of love and the meaningful connections that bring joy to our lives, look no further than Chow Tai Fook’s ‘Beyond Time’ campaign and their exquisite Dancing Lily Collection. These are true works of art that will take your breath away!

Chow Tai Fook’s goal is to unlock the secrets of the diamond and unveil its shine. The brand also directly procures natural rough diamonds of high quality and has been chosen as a sight holder of De Beers and Select Diamantaire of Rio Tinto Diamonds. With these honours, the brand establishes itself as an acclaimed leader in the diamond industry.

Discover more here. 

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All images courtesy of Chow Tai Fook