The Art of Styling Chanel’s Coco Crush Collection
There’s something poetic about discovering beauty in the unexpected. In 1906, long before founding her legendary maison, Gabrielle Chanel found herself captivated by quilted patterns on horse blankets and stable jackets. This chance encounter would eventually transform into one of fashion’s most enduring motifs.

Jane Chuck & Ekya Farhana wearing Coco Crush jewellery from Chanel
Fast forward to 2015, when Chanel’s jewellery atelier took this beloved quilted design and reimagined it in gold. Thus, Coco Crush was born—a collection that embodies the free-spirited essence of its namesake.

Meerqeen & Ashley Lau wearing Coco Crush jewellery from Chanel
The Collection’s DNA
Coco Crush celebrates the quilted motif that has defined Chanel since 1955. Moreover, the collection showcases the house’s signature Beige Gold, a warm hue that pays homage to Gabrielle’s favourite shade. Recently, rubies joined the family, adding flamboyant touches to the C and O-shaped pendants.
The collection’s strength lies in its versatility. Furthermore, each piece adapts to every moment of life, just as Gabrielle chose her accessories without constraint.
But with so many beautiful pieces to choose from, how and where do you start? Here are some nifty styling tips on how to get the best out of the Coco Crush collection—with some help from Eyka Farhana, Jane Chuck, Ashley Lau and Meerqeen to show you how it’s done.
Five Sophisticated Styling Approaches
Mini But Many
Start small, think big. Consequently, multiply your Mini Crush rings across different fingers and hands. Mix gold colours freely—yellow, white, and Beige Gold create stunning contrasts. Additionally, alternate between diamond-set and plain bands for textural interest.

Ashley Lau wearing Coco Crush jewellery, Chanel
Triple Crush
Embrace the full size spectrum. Therefore, combine mini, small, and large Coco Crush rings across both hands. This approach creates visual rhythm while maintaining elegant sophistication.

Meerqeen wearing Coco Crush jewellery, Chanel
All For One
Layer multiple rings on a single finger. Similarly, this bold styling choice showcases the collection’s architectural beauty. Vary the sizes and gold tones for maximum impact.

Jane Chuck in Coco Crush jewellery, Chanel
Toi Et Moi Together
The romantic approach involves pairing two Toi et Moi rings. Wear them on the same finger for intimacy, or separate fingers for balance.

Coco Crush Toi et Moi rings, from Chanel
Total Look
Finally, embrace complete immersion. Mix rings with bracelets, earrings, and necklaces. However, let each piece breathe—the goal is harmonious abundance, not overwhelming excess.

Eyka Farhana wearing Coco Crush jewellery, Chanel
The beauty of Coco Crush lies in its democratic luxury. Each styling approach celebrates personal expression while honouring Chanel’s timeless codes. So go forth and explore the styles that tug at your heartstrings, then make them your own.
Why not try it out for yourself? Check out the Coco Crush collection here.
abd. aziz draim
Currently the creative director of BAZAAR, Aziz has been helming architecture, fashion, and design magazines for two decades now, and he’s been doing it in two languages to boot. Citing Rei Kawakubo, Vivienne Westwood and Jean Paul Gaultier as his earliest fashion gurus, this amateur poet believes that nobody deserves an ugly pair of shoes.