A First for Hublot: Customisation
The launch introduces an unprecedented personalisation programme. New owners receive their chosen case colour with two straps: one rubber, one Velcro. Furthermore, they can select from roughly 20 additional bezels and bracelets in various materials. These include carbon and ceramic options, with or without gem-setting.
The One Click interchangeable bracelet system facilitates swift style changes. This customisation approach transforms the Spirit of Big Bang into a more versatile proposition.
According to CEO Julien Tornare, the tonneau format appeals to experienced collectors. The addition of coloured ceramics and personalisation options makes these timepieces distinctly individual. Priced at £86,000, they represent a considered investment in Swiss watchmaking craft.
