Christmas may be a time for snow and winter. But French jeweller FRED is expressing a sunny disposition this festive season.

FRED’s new festive campaign asks you to escape the cold and find your way to Sunny FREDland where it’s warm and merry. Here, the jeweller’s signature collections such as the Force 10, Chance Infinie, and Pretty Woman are bathed in hues of a golden sunset. The atmosphere is joyful and radiant, evoking magical moments spent at a funfair.

Pretty Woman Necklace (Medium Model in Pink Gold, Set with One Heart-Cut Diamond and Paved with Diamonds); Pretty Woman Earring (18K Pink Gold and Diamond); Pretty Woman Double Ring (18K White Gold and Diamonds), all from FRED

This is a collection that wants to remind you to have fun, all year long. So recall fond memories of biting into a candy apple, or the joy of holding on to a bouquet of balloons. Reimagine the high of soaring close to the stars as you sit on a Ferris wheel. Or the freedom of dancing all night until the sun comes up. 

On her: Pretty Woman Unconditional Ring (18K White Gold, Rubellite and Diamonds); Pretty Woman Audacious Earring (18K White Gold, Rubellite and Diamonds); Pretty Woman Audacious Necklace (18K White Gold, Rubellite and Diamonds). On him: Force 10 Bracelet (Large Model 18K Yellow Gold and Stainless Steel); Force 10 Bracelet (18K Yellow Gold Medium Model); Force 10 Ring (Large Model 18K White Gold and Diamonds); Force 10 Ring (18K White Gold and Stainless Steel); Force 10 Winch Ring (Large Model in 18K Yellow Gold and Steel); Force 10 Winch Ring (Small Model in 18K Yellow Gold and Steel); Force 10 Winch Ring (Small Model in 18K White Gold and Steel), all from FRED.

Rediscover Your Inner Child

With Sunny FREDland, there’s no better time to create new, happy memories than this gifting season, with the perfect jewellery to immortalise them. After all, each collection carries FRED’s signature wit and whimsy, inspiring you and your loved ones to rediscover your inner child. Which is easy to do because these jewels are designed to bring a smile to your face.

Force 10 Necklace (18K Yellow Gold & Diamonds); and Force 10 Earring (18K Yellow Gold and Diamonds), from FRED

There's the unisex Force 10 collection, with its signature braided steel sailing cable and steel or gold buckle. Then the Chance Infinie collection that celebrates the softness and strength of femininity, expressed through the infinity symbol. Meanwhile, the Pretty Woman collection finds inspiration in its namesake film, with the heart at the centre of its designs. 

Bursting With Light & Colour

Bracelets for him or her offer cord options in pink, yellow, indigo blue, or black with matching buckles in pink, yellow or white gold, or titanium. Additionally, some are paved or half paved with coloured stones, rubies, sapphires, topaz, and black or white diamonds. Necklaces and rings are fashioned from pink, yellow or white gold, in various lengths and proportions, further accented with diamonds.  

Check out some of the pieces from Sunny FREDland below: