This year, Tiffany & Co. recruits its employees and their young 'uns for a heartwarming Mother's Day campaign.

For Mother’s Day 2025, the Tiffany & Co. is honouring mothers with a most heartwarming Strong Like Mom campaign. 

And it's a very special celebration this year, because the face of the campaign will not belong to a celebrity ambassador or influencer. Instead, at the heart of the campaign is a touching short film featuring Tiffany & Co. employees and their children. The children, aged five to fifteen, share heartfelt thoughts on what makes their mothers strong. Candid and sincere, these unscripted moments showcase the unique bond that exists between mother and child.

The film also features the mothers adorned in HardWear by Tiffany jewellery, a collection rooted in strength and love. The film concludes with nostalgic photographs of the employees and their own mothers, adding a nostalgic touch to the campaign.

Tiffany & Co. gift ideas for Mother's Day 2025