On the afternoon of April 16 2016, ladies from a collaborative community namely Procter & Gamble (P&G) Malaysia, Mydin Mohamed Holdings Bhd and NGO, WOMEN:girls gathered together for the second year running to instigate awareness on the second season of the Ibu Nakhoda Hidup 2016 programme. A sincerely grassroot initiative underway across the nation via several awareness building roadshows fueled by the raw passion of volunteers from the Kakiseni organisation and their influential following across societies in Malaysia.
Driven by the end goal to enable and mobilise entrepreneurial mothers and women of Malaysia to work, the campaign carries a mobile investment sustained by the Hulurkan Harapan Fund. The efforts of this programme is spearheaded by MYDIN, P&G and their onground outreach partner, WOMEN:girls who carry an inspiring story to incite change within challenges for women across the country.
The #IbuNakhodaHidup campaign was launched in conjunction with Mother’s Day where the public is encouraged to upload a picture of their mothers and share the stories about how their mothers are the navigators of their lives on Instagram. The contest commenced on the 15th of April and will end on the 15th of May 2016. All interested participants to seek further information in the #IbuNakhodaHidup contest from the social media postings on @MydinMalaysia and @WOMENgirls on Instagram.
Stay close to BAZAAR Culture as we hear more and delve deeper to the individuals behind the vision of WOMEN:girls and the Kakiseni community.