In The Pink with Alia Bastamam

It’s the pink month of the year once again! This year’s Pink Project sees a collaboration with seven of Malaysia’s most prominent designers to promote awareness for breast cancer. Sonny San for Eclipse, Sereni & Shentel, Bowerhaus, InnaiRed, Celest Thoi, Alia Bastamam and Melinda Looi have all been incredibly supportive on our journey to pledge breast cancer awareness nationwide. BAZAAR speaks to the designers on their style and what the colour pink truly means to them.

Alia Bastamam

Alia Bastamam


What does the colour pink mean to you?

Four very important things – femininity, freedom, compassion and love.

How does your design also represent your style as a local designer?

For our ribbon, I specifically chose a deep pink tone to celebrate continuous femininity in sophistication and grace. Lace, a material used extensively in the Alia Bastamam design aesthetic, is the focal fabric of our ribbon – it is a woman’s fabric and I love its cheeky undertones.

What were you thinking of when designing the pink ribbon for the campaign this year?

We are passionate about supporting those in need and loving our closed ones. So when Harper’s BAZAAR Malaysia approached us to be part of this campaign, we rose to the opportunity. It was going to be a fun project and, even better, for a great cause. Our pink ribbon is a dedication to all the women in our lives – and all the other women out there – who are facing breast cancer.


Wear your pink ribbon proud and be sure to hashtag #BAZAARPinkProject

How should a woman feel when wearing your design?

This ribbon acts as a reminder that you are always fabulous; a statement to always hold your head high, walk tall and never fall back in adversities. And not forgetting to always feel good and sexy as a woman.

Do you have any close friends/family members who’ve encountered breast cancer? How did it feel providing support and egging them on?

Each member of the Alia Bastamam team has experienced or is experiencing a relative/friend facing the hardships of breast cancer – or any cancer for that matter. And although we may not feel the pain ourselves, the difficulty of going through cancer is shared with loved ones. You are there to tell them that it isn’t the end of their story; to keep writing out their lives like it were any other day. “Cancer” is just a word and a not the end of a sentence. So let’s continue to support and write the stories of breast cancer patients, victims and survivors.

Purchase one of their intricate designs at the #BAZAARPinkProject Booth at Level 3, Fashion Avenue, Pavilion KL from 10AM to 10PM.

Too busy to hop on over? Send us an email at [email protected] and we can reserve them for you. Pink ribbons start from RM10 onwards and all proceeds go to the BCWA.