It’s time to slam dunk with Hennessy
Although Hennessy is renowned for its over a century of heritage and tradition, it also thrives on novelties. Whether modernising the versatile drink or collaborating with an infamous star, the Maison has constantly changed over the years—transcending and transforming from generation to generation. Kicking it up a notch, this year, Hennessy does a slam dunk by unveiling its latest collaboration with basketball legend, LeBron James.
Everything you need to know about Hennessy x LeBron James:
A world favourite since 1865, Hennessy’s collection with the athlete is rooted in the roundness and strength of the Hennessy V.S.. Matured in new oak barrels, this cognac is bold, creamy and fragrant—offering toasted almond, brown sugar and fruity notes. Whether it’s neat, iced or mixed, this drink has robust flavours ideal for any occasion day or night. What makes this even more perfect is that it’s also the four-time NBA champion’s choice of drink off the court. With the colour—clear and bright with an amber hue—somewhat matching a basketball, this is the perfect collection for the NBA champion.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” said James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Honouring the legend on and off the court, the collection sees a limited-edition bottle showcasing whimsical and vibrant designs bidding ode to his career. Peppered with a purple and orange logo and a reimagine Bras Armé featuring James’ signature sleeve and crown tattoo.
“This limited edition is a celebration of our friendship, mutual respect and drive for excellence. Together we have created a fresh and vibrant collection for a new generation of fans,” said Laurent Boillot.
Pushing boundaries and art de vivre, Hennessy and LeBron James brings together a collaboration of excellence, culture and fun. The ‘Hennessy Limited Edition by LeBron James’ is now available for purchase in Malaysia. Cognac enthusiasts and LeBron James fans can find these exclusive bottles at selected retailers, high-end bars, and authorised Hennessy distributors across Malaysia.
Find out more about the collection here.
