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March 26, 2025
By Alisha Azuddin
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Chanel Reveal New Chance Eau Splendide Fragrance

For Chanel, chance is never left to fate—it is seized, shaped, and embraced with confidence. Since its debut in 2003, the Chance fragrance collection has embodied this philosophy, offering an olfactory interpretation of optimism, spontaneity, and the joy of the

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March 26, 2025
By Alisha Azuddin
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Louis Vuitton Launch New eLVes Fragrance

  Few fashion houses embody the spirit of adventure and luxury quite like Louis Vuitton. Since its founding in 1854, the Maison has been synonymous with craftsmanship, innovation, and an ever-evolving vision of style. While originally celebrated for its impeccable leather

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March 22, 2025
By Alisha Azuddin
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Chanel Unveil New Coco Mademoiselle Eau de Parfum Intense Refillable Purse Spray

Some fragrances transcend time, becoming more than just a scent—they become an attitude, an identity. Coco Mademoiselle eau de parfum is one such creation. Introduced by Chanel in 2001, this modern classic redefined femininity with its bold yet elegant composition.

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March 21, 2025
By Alisha Azuddin
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JENNIE Stars in New TAMBURINS ‘BOTTARI’ Collection Campaign

TAMBURINS, the visionary fragrance house known for its fusion of scent, design, and storytelling, continues to push the boundaries of modern perfumery. With its distinct aesthetic and immersive approach to fragrance, the brand has garnered a devoted following drawn to

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March 7, 2025
By Alisha Azuddin
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Heart Evangelista Joins Mugler Fragrances as Regional Ambassador for Southeast Asia

  Mugler Fragrances has long been synonymous with boldness, innovation, and transformation. From the celestial allure of Angel to the radiant confidence of Alien, each fragrance in the Mugler collection is designed to empower the wearer with a distinct aura of

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February 25, 2025
By Alisha Azuddin
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Born To Stand Out Launches in Malaysia

Luxury fragrance enthusiasts, take note: Born To Stand Out (BTSO), Korea’s most rebellious perfume house, has officially landed in Malaysia. Now available at Ken’s Apothecary, this audacious brand brings its provocative and daring scents to our shores. With a philosophy

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February 21, 2025
By Alisha Azuddin
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The Best New Fragrances of 2025 (So Far)

  A new year always brings an array of enticing fragrance launches, and 2025 is already delivering some of the most exquisite scents we've encountered. From woody and spicy compositions to luminous florals and warm, addictive blends, these new releases offer

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February 20, 2025
By Alisha Azuddin
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Aesop Introduce Newest Aurner Eau de Parfum

The art of fragrance is an exercise in contrast—light and shadow, delicacy and power, fleeting notes and lingering depth. Aesop’s latest olfactory creation, Aurner Eau de Parfum, embodies this duality with poetic precision. At its heart, an unexpected bloom: Magnolia

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prada paradoxe virtual flower
February 17, 2025
By Amalina Anuar
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Scent of the Month: Prada Paradoxe Virtual Flower

Frolic in the sun with the Prada Paradoxe Virtual Flower. Finding the perfect fragrance that caters to your personality is like a journey—one that taps into emotions, memories, and even identity. A fragrance is more than just an aroma; it evokes

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