Anine Bing has cool girl career goals sewn up; since her music and modelling days she launched her eponymous fashion brand (a hit with the likes of Kendall Jenner – and us) plus a successful blog where she shares her LA-meet-Scandi style secrets. Today, Bing brings us her brand’s first ever fragrance, Savage Rose, inspired by the aroma of her grandmother’s garden in Copenhagen. We grabbed five minutes with the busy mother-of-two to find out what she needs to make it all work.
Her signature scent
“My new Savage Rose Perfume Oil (£54) contains rose with musk and black pepper for a little spiciness, and is for the busy woman on-the-go. It’s the perfect size for throwing in your bag for travelling but being a pure concentrated oil, it has as much perfume as a big bottle would, without it being spread out with alcohol. You just need a tiny dab. It’s different on different people – because of our unique chemistries – and the scent really changes throughout the day, too.”