In true 2017 style, the entrepreneurial star is teasing the release of the beauty brand by tagging it on Instagram with close-up looks.
“Face by @fentybeauty”, she captioned this shot of her last night where she paired pink eye shadow with apricot lips.
The look is unfussy but feminine – and not as fierce as we expected from Rihanna given her signature strong lip look.
The night before, however, at the London premiere of the film she showcased a deep red lipstick and gorgeous soft brown smoky eye, also courtesy of Fenty Beauty, revealing the variety of hues we can expect.
At present we don’t know the exact launch date for the brand, only that it’s coming to fentybeauty.com this autumn. With the tagline is “The New Generation of Beauty” and Rihanna’s huge influence, we’re expecting sell-outs, waiting lists and lots and lots of selfies.
This article originally appeared on Harper’s BAZAAR UK.