Behind-the-scene shots of Hailey Bieber at the T Collection campaign shoot.
Last October saw the announcement of model and entrepreneur Hailey Bieber as an official house ambassador for Tiffany & Co., and now the time has now come to unveil her very first ad campaign for the New York-based jeweller.
For her campaign debut, Hailey Bieber showcases the current evolution of the iconic signature T Collection, a collection inspired by the initials of the house. “I have special memories of the women I admire wearing Tiffany & Co. jewellery,” said Hailey Bieber in a statement. “It’s a real honour to join that legacy as the face of the T Collection.”
Hailey Bieber trying on some pieces from the T Collection from Tiffany & Co.
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Alexandre Arnault, executive vice president, product and communication, at Tiffany & Co. “We are excited for her to star in our new T Collection campaign.”
The T Collection by Tiffany & Co. Campaign Featuring Hailey Bieber
Shot in Los Angeles, the campaign features Bieber wearing key designs from the T Collection, including new pavé diamond earrings and oversized pendants—made ideal for stacking and layering. The T collection is a celebration of the Tiffany & Co. name, with each ring, earring, pendant and bracelet (in 18k yellow, rose and white gold) an artistic exploration of the letter T fashioned into graphic yet bold silhouettes that express strength in simplicity. A very apt representation of the woman spearheading the campaign visuals.
This T Collection is now available, with circle pendants and hoop earrings, including styles with pavé diamonds. Be on the lookout for an 18k rose gold ear cuff featuring pavé diamonds and additional hoop earrings scheduled to launch in September 2022, followed by 18k yellow, rose and white gold pendants launching in early 2023.
