Experience the alluring scent of the newest MYSLF fragrance at YSL Beauty’s exclusive pop-up activation at REXKL from 1-3 March 2024.

Have you seen Global Ambassador Austin Butler fronting the latest fragrance campaign? If not, now is your chance to do so. Sensual and confident, the fragrance is designed to celebrate the various facets of modern masculinity. As the brand’s first floral-meets-woody masculine scent, the fragrance boasts a heavenly concoction of orange blossom, bergamot and Indonesian patchouli. Just by spraying a few spritzes, the wearer will be immediately enveloped with a clean, radiant scent that conveys a sense of warmth and richness. To experience it yourself, be sure to mark your calendar and head over to the YSL Beauty pop-up in REXKL this weekend.

What to know about YSL Beauty’s MYSLF pop-up in REXKL:

YSL Beauty will host a pop-up activation at REXKL this weekend, from 1-3 March 2024, to mark the launch. To celebrate, guests will enjoy a space that resembles the fragrance bottle, with matte black textures and concrete. To encourage self-reflection, the pop-up takes inspiration from the MYSLF campaign by featuring mirrors throughout the space to offer you a sensorial escapade.

To further elevate the adventure, perfume connoisseurs can explore the many facets of their true selves through various experiential zones. As you enter, explore the puzzle booth to express yourself, indulge in the MYSLF scent, and take photos in YSL Beauté’s iconic booth.

While you’re there, don’t miss out and grab a cup of coffee or a MYSLF-inspired mocktail to kickstart your journey. The best part? After experiencing the booths, you can take home a MYSLF discovery kit.

Grab your loved ones and explore the pop-up activation, which will be open to the public from 12 PM to 8 PM at REXKL. Be sure to register here for an invitation to self-discovery with the MYSLF fragrance.

For more information on the fragrance, click here.