Icons in the making.
Thai superstars are taking the fashion world by storm – and let’s face it, they’re unstoppable. In 2023, you’ve got big names like Davika Hoorne representing Italian Maison Gucci, Urassaya Sperbund making her mark in Louis Vuitton and heartthrob duo Nattawin Wattanagitiphat and Mile Phakphum gracing their presence at Dior Homme. While it’s refreshing to see your favourite fashion houses appointing Thai and Korean celebrities every season, we just can’t enough of the exciting announcements from this year alone. From singers and actors to fashion icons, we’ve listed down our favourite Thai fashion ambassadors in 2024.
Stay tuned for more as we continue to update throughout the year.
Check out all the Thai fashion ambassadors in 2024 so far:
Gulf Kanawut
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Thai heartthrob Gulf Kanawut made waves with his presence in The Exchange TRX recently as the latest brand ambassador for Gucci. While he’s known for his impeccable charms and stylish personality, the star’s appointment as brand ambassador came at the right time. In fact, he’s the first male brand ambassador from Thailand, after actress Davika Hoorne, who was also named brand ambassador in 2023.
Baifern Pimchanok
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As an award-winning actress with a classy yet edgy style, it’s no wonder Baifern Pimchanok was tapped as the latest global brand ambassador. Adored for her hit movie Crazy Stupid Thing Called Love and TV series Beauty Newbie, the actress excitedly announced her new role as a brand ambassador. In a statement, she shared, “I am thrilled to join Loewe, my favourite brand. I have been a huge admirer of Loewe, not just for the designs, but also for the brand’s ethos and distinctive mode of communication.”
BAMBAM
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Thai rapper and singer BamBam found his success as a band member of GOT7. Adding to his repertoire is him being officially named as Louis Vuitton’s new brand ambassador. This news came after the fashion maison tapped his friend and band member Jackson Wang in 2023. We look forward to seeing what’s in store for BamBam!
Jirawat Sutivanichsak & Kanyawee Songmuang
Jirawat Sutivanichsak, also known as Dew Jirawat, and Kanyawee Songmuang (Thanaerng) have recently been appointed as brand ambassadors for fashion house Bottega Veneta. Adored for their compelling on-screen performances and love for the arts, the superstars make the perfect fit for their new roles.
Dew Jirawat is no stranger to the industry. Famed for his role on F4 Thailand: Boys over Flowers, Jirawat caught the eyes of many loyal fans for his charming personality and down-to-earth demeanour. On the other hand, Kanyawee Songmuang, known as Thanaerng, is the fashion icon to know right now. With a background in Philosophy, Politics and Economics (PPE), the superstar has an eye on textile and fashion design.
“Bottega Veneta’s unwavering dedication to craftsmanship and creativity offers an unparalleled sense of authenticity and luxury,” says Dew Jirawat. “Every piece is akin to a wearable work of art. It is an honour to join the house as a Brand Ambassador”.
“Bottega Veneta embodies a unique blend of excellence and artistry,” says Thanaerng. “Their innovative craft honours Italian tradition, while celebrating and empowering individual expressions of style. I am thrilled to be part of their story.”
Tay Tawan
Tay Tawan is Loewe’s newest Friend of the House. Known as an actor, host, and model, Tawan Vihokratana is one of Thailand’s newest heartthrobs to adore right now. This announcement did not come as a surprise, as the star has expressed his love for the brand on various occasions. In fact, take a peek at our interview with Tawan when he graced his presence for Loewe’s boutique opening at The Exchange TRX.
Expressing his enthusiasm, Tay Tawan says, “I’m delighted to become a member of the LOEWE family. Our collaboration has been nothing short of inspiring from the start, and I eagerly anticipate the opportunity to collaborate further and share new avant-garde ideas on fashion. Moreover, working with a house like LOEWE, who is at the forefront of innovation, is a dream come true. Their approach and commitment to creativity continue to inspire me.”
Phuwin Tangsakyuen
Thai actor Phuwin is adding to the roster as Loewe’s Friends of the House. The stylish star attended the Spring/Summer 2025 Men’s show alongside Tawan and was recently spotted at the airport ahead of the show donning head-to-toe Loewe.
In anticipation of his new role Phuwin Tangsakyuen says in a statement, ‘I am genuinely excited about the journey ahead and the endless opportunities of this friendship with LOEWE. It’s a profound honour that I deeply appreciate. LOEWE holds a distinct allure for me; it seamlessly blends sophistication with playful aspects, creating a captivating identity that resonates with my own sensibilities.’
