K-Pop’s new genes.
With a fun play on words that rain in new genes in the world of K-pop, girl band ‘New Jeans’ has made waves in the industry with their fresh take on K-pop music.
In their rise to stardom, the pop group has amassed worldwide adoration for their style and is credited with reviving the Y2K fashion scene in Korea. Channelling an overall trendy look that combines blends of high fashion, current trends, and, of course, Y2K, the girls possess an element of individual personality in how they style each of their looks.
Having become a style spectacle with their immense musical talents, New Jeans have delved into the fashion and beauty industry as ambassadors for some of the world’s biggest luxury fashion houses.
Explore all of the brands endorsed by New Jeans :
1) Danielle
Celine
As of March 2024, Danielle was named Celine’s newest Global Ambassador, joining other K-pop ambassadors, including Blackpink’s Lisa and BTS’s V.
YSL Beauty
YSL Beauty’s alluring and sleek beauty line added Danielle to its illustrious list of ambassadors. Through its makeup, YSL Beauty champions boldness and individuality in the beauty industry.
Burberry
A fashion house brimming with a rich history, Burberry has continued to bring fashion to its classic designs and distinct Nova check print. Dressed in one of their signature trench coats, Danielle appeared at a Burberry holiday pop-up in November 2023.
2) Hanni
Gucci
Wearing Gucci colours, Hanni graced the Italian Fashion house’s campaign as a Global Ambassador in July 2023, posing with a classic Gucci Horsebit 1995.
Armani Beauty
A global face for Armani Beauty, Hanni poses with the cushion foundation and Lip Maestro lipstick in shade 214, opting for a clean and simple makeup look.
3) Hyein
Louis Vuitton
Joining Louis Vuitton as a global ambassador in 2022 at the age of fourteen, you can count on Hyein to flaunt a plethora of the house’s best pieces. In this look, Hyein sports a bag from the Louis Vuitton X Yayoi Kusama collection, paired with satin electric blue pants and an abstract black blouse. On another occasion, attending the house’s pre-fall fashion show 2023 in Seoul, the singer wore a Louis Vuitton number with a striking pair of knee-high boots, completing the look with a mini bag.
4) Minji
Chanel
A French fashion house that embodies the epitome of timeless grace, Chanel has evolved over the years while retaining the essence of its roots. Minji joined Chanel Korea as an ambassador in 2023, endorsing the house’s fashion, jewellery and beauty sectors. Ahead of the CHANEL Spring/ Summer 2024 Haute Couture show, Minji shared her skincare and makeup routine brimming with products from Chanel’s coveted beauty line.
5) Haerin
Dior
Embodying sophistication and elegance, Haerin is an ambassador for Dior’s jewellery, fashion and beauty divisions. The singer has been spotted at several Dior events and always sports the latest collections in her looks. For Jewellery, Haerin accessorises in a reinterpreted version of the infamous Dior Tribales earrings. Celebrating the Dior Cruise show in Hong Kong, Haerin donned an all-white look topped with a black butterfly-inspired corset, dainty accessories and a Lady Dior bag.
