Roger Vivier invites us on board the Vivier Express with the launch of its “Travelling Icons” series.

Roger Vivier is set to debut its Vivier Express “Travelling Icons” series tomorrow, featuring none other than incomparable actor Laura Dern. 

As imagined by creative director Gherardo Felloni, the series explores the Maison’s elegant icons in the most unexpected narratives. Episode 1 sees Laura Dern aboard the Vivier Express train, with Roger Vivier’s signature Viv’ Choc handbag by her side. As the train rattles through a whimsical landscape, she encounters a handsome stranger, who appears entranced by the beauty he sees before him.   

Roger Vivier ambassador Laura Dern, with the Viv’ Choc handbag.

To coincide with the series’ upcoming debut, BAZAAR presents an exclusive interview with the Academy Award-winning actor. An ambassador for the Maison, Laura Dern shares her thoughts on fashion, film and the intersection between those two worlds.

What was your introduction to the Roger Vivier brand?

Watching the film Belle De Jour (1967) and seeing my first Roger Vivier shoes worn by Catherine Deneuve.

Can you share any behind-the-scenes anecdotes from filming and shooting the Roger Vivier projects?
It was a torrential rainstorm when we filmed. And it felt like sacrilege to have to wear an old pair of rubber boots while in the company of Gherardo. But I had to do anything and everything to protect these shoes!

You were personally chosen to shoot the first episode of the Vivier Express project, focusing on icons, by Gherardo Felloni himself. How do you feel about being part of his vision for this short film?
I love Gherardo and Roger Vivier deeply. So as an admirer, I was thrilled to be part of it and to thank a brand that deeply inspired me in considering what a woman is…

Do you feel there is an alignment between acting and design?

I’ve always felt there is. I’ve made a few lifelong friendships with some of our greatest designers. Because they are as focused on identity and style like actors when creating characters and like me trying to discover what kind of woman I am playing.

When Film Meets Fashion

How do you think the collaboration between fashion and film can influence culture and creativity?
Somehow, it always has and continues to. They are the deepest influences for me as an actress and as a person in the world of fashion.

When it comes to a great designer like Gherardo, he is a storyteller and so in some ways it’s the same vocation.

What role do you believe fashion accessories play, both in film and in everyday life?

They are a huge part of a character for me and I’ve loved how they’ve played a part in shaping stories.
For everyday life, when it comes to women in fashion I don’t think anyone’s primary love wouldn’t be shoes or a bag.

Can you share any upcoming film projects you’re excited about?

Having just produced a television series for Apple TV+, Palm Royale, I am currently filming a movie in London written and directed by Noah Baumbach.

Given Roger Vivier’s rich history with film, including iconic appearances of its products in movies like Belle de Jour, and Gherardo Felloni’s collaborations with renowned actresses, how do you feel this heritage influenced the storytelling and aesthetic of the first episode of the Vivier Express project?

Cinema loves Roger Vivier and the brand has become iconic within it.
Gherardo loves film like my favourite filmmakers love film so it’s a seamless collaboration and you feel the influences in his vision.