The Max Mara Olimpia Jacket is a keeper.

Since its founding in 1951 by Achille Maramotti, Max Mara has built their foundation on desirable timeless staples designed to meet the needs of women. These include time and tested tailored pieces that are not just stylish but are also practical to boot. The brand would be recognised as the forerunner of modern ready-to-wear, producing quality clothing that were sophisticated and fashionable. Over time, the brand would introduce iconic outerwear such as the sleek Manuela coat in luxurious pure camel hair, the iconic 101801 created in 1981 by Anne Marie Beretta (the style remains a best seller), and the plush and cosy Teddy Bear coat to name a few.

Though the brand has evolved over the years, Max Mara has remained steadfast in their intention to create timeless clothes that accompany women through their journey and inspire women “to embrace their true selves”. This season, the House introduces a new chapter that aims to convey the essence of individuality—a narrative that is personified through the creation of an everlasting wardrobe essential “that reflects the brand values” in its entirety: the Olimpia Jacket. Designed for the remarkable women, the Olimpia Jacket borrows its name from Greek mythology, underscoring the notion of a modern female hero and “reinforcing the idea that every woman can be remarkable”.

A signature piece that embodies the time-honoured quality of Max Mara clothes, the double-breasted jacket is made of pure lightweight camel hair and features an oversized yet straight silhouette with broad shoulders that frame the body effortlessly. Its refined colour palette and classic design offers an understated style that can be mix and matched as one wishes—wear it over a little black dress for a night out or style it with a casual tee and jeans for a casual yet polished look. Like a modern armour brimming with confidence and elegance, the new signature style will see you through the seasons for any occasion.

Celebrating the launch of the jacket, a campaign shot by photographer Oliver Hadlee Pearch featuring model Bibi Breslin encapsulates the strength and vision of the female hero. Captured on the bustling streets of central London, Breslin navigates the rhythms of city life with a message of encouragement and affirmation, and that perfection is never the end goal. “Try again and have faith in yourself because you have the power to shape tomorrow. Forget perfection, you are Remarkable.”

A sketch of the Max Mara Olimpia Jacket

– – – – –

All images and video courtesy of Max Mara.