Ralph Lauren’s Pink Pony Initiative is committed to raising awareness in the fight against cancer.

Ralph Lauren’s commitment to raising awareness in the fight against cancer continues with the Ralph Lauren Pink Pony Program. The worldwide initiative supports programs for research, screenings, early diagnosis, treatment, education and patient navigation.

This year, Ralph Lauren’s Pink Pony campaign and collection aims to inspire an active lifestyle, including preventative cancer care in a new campaign titled “Live Well. Be Well.”. In their latest campaign rooted in the spirit of an active lifestyle, the campaign shines a light on cancer survivors including college lacrosse player Chad Palumbo, author and basketball player Ronnie Laughlin, U.S. boxer Daniel Jacobs, model and rock climber Ash Foo, yoga teacher Mary Lou Burkhardt and skateboarder Cade Thompson. Embodying Ralph Lauren’s values of preventative care and community, the authentic stories reflect a holistic approach to healthy living and accessible wellness.

The Ralph Lauren Pink Pony Collection features a refreshing and youthful colour palette of black and pink. Comprising a wide variety of men’s, women’s, children’s ready-to-wear and accessories, the collection also includes a limited-edition hard goods capsule with fitness equipment brand Bala. Items include a play mat, jump rode and boxing gloves to name a few.

Ralph Lauren is also pleased to announce that the Company will donate 100% of the purchase price from the sale of the classic Pink Pony Twill Ball Cap and the Pink Pony Cashmere Hoodie to the Pink Pony Fund or to a network of international cancer charities. For other products from the Pink Pony Collection, 25% of the purchase price will be donated. Within Malaysia, donations from Pink Pony will support the National Cancer Society of Malaysia.

Other smaller activations will be available throughout the year and aims to raise awareness and funds for Pink Pony around the world. One such activation includes sweet treats such as specially crafted desserts and drinks at Ralph Lauren restaurants and Ralph’s Coffee shops around the world.

Finally, Ralph Lauren will launchThe Ralph Lauren Center for Cancer Prevention at the University of Southern California, Norris Comprehensive Cancer Center (USC Norris) supported by a grant from The Ralph Lauren Corporate Foundation.

Discover more about the initiative HERE.

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All images courtesy of Ralph Lauren.