Mugler Fragrances has long been synonymous with boldness, innovation, and transformation. From the celestial allure of Angel to the radiant confidence of Alien, each fragrance in the Mugler collection is designed to empower the wearer with a distinct aura of strength and sensuality. Now, the brand welcomes a new muse into its universe—Heart Evangelista—as the Mugler Fragrances regional ambassador for Southeast Asia.
The celebrated actress, artist, and global fashion icon is known for her impeccable style and fearless approach to self-expression. Her partnership with Mugler is a natural fusion, as both share a vision of confidence, individuality, and artistic evolution. “Mugler is all about bold, transformative beauty—it’s daring and unapologetic, which really speaks to me,” Heart shared. “Being the ambassador for the Southeast Asia region is such an honor because Mugler doesn’t just create fragrances; they create art that empowers people to express themselves in the most authentic way.”
Her deep appreciation for fragrance extends beyond aesthetics; it is an essential part of her identity. She likens scent to an invisible accessory, capable of elevating one’s presence and setting the tone for any occasion. “Fragrance is a huge part of how I express myself. It’s a ritual for me to wear a scent that matches my mood for the day. It’s like an invisible accessory that can change your entire vibe,” she explained. Her personal favourite from the Mugler lineup is Angel Nova—a scent she describes as mysterious, captivating, and empowering.
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Charles-Alexandre Boczmak, General Manager SAPMENA L’Oréal International Distribution, expressed enthusiasm for the collaboration, stating, “Heart embodies the fearless and fascinating essence of Mugler. Her distinctive style aligns seamlessly with our vision of empowering individuals to express and embrace their uniqueness.” Danièle Lahana-Aidenbaum, Global President for Mugler Fashion & Fragrance, echoed this sentiment, calling Heart a ‘longtime friend of the House’ and an ideal representative for Mugler’s iconic fragrances.
Beyond this partnership, Heart’s involvement with Mugler will unfold in dynamic ways, including exclusive activations, campaigns, and special events that celebrate the transformative power of scent. She is eager to explore how fragrance can be a tool for empowerment, particularly for women in the region. “I’m so excited to bring Mugler’s bold vision to a larger audience. I look forward to exploring how fragrance can empower women to feel as confident and strong as they truly are.”
As she embarks on this journey with Mugler, there’s no doubt that Heart Evangelista will bring her signature sophistication and artistry to the brand. We can’t wait to see how she represents Mugler in future campaigns, breathing an exciting energy into the world of fragrance.
