A refined selection of fragrances that redefine what summer smells like in 2025.
Summer is often when we switch to lighter, more radiant fragrances—but this season’s launches prove that freshness can come with complexity. From airy florals to warm citrus and sun-soaked woods, these new scents bring modernity and polish to the idea of a summer fragrance. Whether you’re after something soft and subtle or bold enough to make an impression, these are the ones worth adding to your rotation.
YSL Beauty LIBRE L’Eau Nue
LIBRE has always been about freedom in its boldest, most feminine form—but with L’Eau de Parfum Nue, YSL pushes that vision further by softening its signature intensity into something weightless yet resonant. This is LIBRE as you’ve never felt it before: alcohol-free, oil-in-water, and luminous with Mediterranean freshness. Zesty green mandarin and bergamot open the scent with a citrus sparkle, while orange blossom and white lavender create a clean, modern floral heart. Anchored in warm musks, the fragrance wears like a veil—soft, fluid, and deeply skin-centric.
Shop the YSL Beauty L’Eau de Parfum Nue here!
Coach Gold Eau de Parfum
Coach Gold is a radiant celebration of personality and confidence—a luminous addition to the brand’s signature line. With Storm Reid as the face of the campaign, the fragrance embodies a sense of individuality that shines from within. Perfumer Louise Turner crafts a decadent composition that opens with zesty pink peppercorn and juicy apple, unfolds into a soft floral heart of almond blossom and rose water, and finishes with a lingering base of creamy vanilla, amber, and cedarwood.
Shop the Coach Gold Eau de Parfum here!
TAMBURINS Blue Hinoki Collection
TAMBURINS’ Blue Hinoki is an olfactory journey along the edge of land and sea. Anchored in the crisp character of hinoki wood, the scent merges pine, bergamot, and olibanum into a wave of cool, mineral freshness. It’s wood softened by salt and sun—vivid yet tranquil, like driftwood washed ashore. Offered in multiple formats, from egg-shaped perfumes to body washes and rattan-wrapped accessories, the collection is as much about tactile pleasure as aromatic depth.
Shop the TAMBURINS Blue Hinoki Collection here!
Issey Miyake L’Eau D’Issey Eau De Parfum Intense
Inspired by the mysteries of the sea, Issey Miyake’s latest interpretation of its iconic L’Eau D’Issey line is bold, hypnotic, and deeply aquatic. Perfumer Amandine Clerc-Marie introduces an imaginative new accord—Posidonia, or Neptune grass—that captures the sway and salt of underwater life. Ylang-ylang and damascena rose add floral richness, while a whisper of vanilla brings a soft, sensual finish.
Shop the Issey Miyake L’Eau D’Issey Eau De Parfum Intense here!
Narciso Rodriguez for her Eau de Parfum Intense
A signature reborn, for her Eau de Parfum Intense takes the sensuality of the original and dials it up with deeper musc, bolder florals, and an unmistakable trail of quiet confidence. The scent opens with luminous notes of peach and Calabrian bergamot before giving way to a striking floral heart—white blossoms and the rare red spider lily adding layers of intrigue. But the real heart of the fragrance lies in its intensified musc, which perfumer Sonia Constant captured at its most radiant—four hours after wear—bottling its warm, second-skin sensuality. Vetiver, moss, amber and vanilla anchor the base with lasting depth.
Maison Francis Kurkdjian My Very Intimate Perfumes
Some perfumes are meant to be worn; others are meant to be kept close, like a secret. My Very Intimate Perfumes by Maison Francis Kurkdjian revives four of the maison’s most beloved yet elusive scents—once reserved for private gifting among friends, VIPs, and insiders. Now re-released as a precious limited edition, the collection includes Absolue Pour le Matin, Absolue Pour le Soir, Reflets d’ambre, and Le Beau Parfum—each one a time capsule of emotion, memory, and skin-scent intimacy. This is Kurkdjian at his most personal, crafting with rare finesse and poetic clarity.
Shop the Maison Francis Kurkdjian My Very Intimate Perfumes here!
Creed Eladaria Eau de Parfum
Eladaria is where dawn breaks over a secret garden, where roses bloom in mist and citrus orchards glow under first light. Creed’s newest feminine fragrance is a masterclass in soft strength—offering a dreamlike take on the floral family that is both radiant and refined. The scent begins with a shimmer of mandarin and bergamot, lifted by a dash of pink pepper. At its heart lies a trio of roses—lush, velvety, and romantic—surrounded by lily of the valley and delicate powdery notes. The dry down wraps skin in a sensual cocoon of musk, vanilla, ambroxan, and cashmere wood, lending a creamy, lingering warmth that feels both ethereal and grounded.
