Any great make-up look starts with the right foundation—but even before that, the canvas matters most. That’s where primers come in. More than just a step between skincare and make-up, primers help smooth the skin, extend wear, and enhance the finish of your foundation. In recent years, they’ve evolved beyond being simple make-up aids into hybrid formulas that also deliver skincare benefits—hydration, protection, radiance, and even SPF. If you’ve been thinking about upgrading your prep routine, these new launches are worth a closer look.
Bobbi Brown Intensive Serum Rosy Primer
Bobbi Brown takes its much-loved Radiance Primer to the next level with a rosy-toned twist. This silky serum-primer is infused with pink pearl pigments that instantly revive dull or sallow complexions with a fresh, lit-from-within glow. What makes it stand out is how it straddles both skincare and make-up—it hydrates with a Botanic Sugar Complex, strengthens the skin’s barrier, and layers beautifully under foundation without feeling heavy. With added SPF protection, vitamin E for antioxidants, and a texture that grips foundation seamlessly, it’s an excellent choice if you want a radiant base that doesn’t just look good but also cares for your skin.
Shop the Bobbi Brown Intensive Serum Rosy Primer here!
Kosas DreamBeam Comfy Smooth Tinted Make-up Prep Base with SPF 40 PA++++
If you’ve ever struggled with SPF pilling under make-up, Kosas’ DreamBeam makes that frustration a thing of the past. This mineral sunscreen-primer hybrid provides broad-spectrum protection with 21.7% non-nano zinc oxide, while ceramides and peptides smooth and nourish the skin. Available in two tones—Original, a peachy-pink to neutralise zinc oxide’s natural cast, and Sunlit, a soft golden for a holiday glow—it blends seamlessly whether you wear it alone or under foundation. What makes it special is how effortlessly it creates a radiant, even base without that chalky feel. It’s perfect for those who want protection, skincare benefits, and a luminous finish all in one step.
Shop the Kosas DreamBeam Comfy Smooth Tinted Make-up Prep Base with SPF 40 PA++++ here!
Huda Beauty Easy Blur Silicone-Free & Pore-Minimising Tinted Primer
For days when shine and texture are your main concerns, Huda Beauty’s Easy Blur is designed to deliver. This jelly-like, bronze-tinted primer smooths pores, controls oil, and gives an instant soft-focus effect without the use of silicones. It’s lightweight yet long-lasting, with ingredients like milk thistle extract and glycerin to soothe and hydrate while polymers blur imperfections. Expect a luminous, airbrushed finish that looks natural but polished. We like it because it doesn’t just mask imperfections—it also feels comfortable on the skin, making it easy to wear on its own for low-maintenance days or under make-up for a perfected glow.
Shop the Huda Beauty Easy Blur Silicone-Free & Pore-Minimising Tinted Primer here!
Fenty Beauty Grip Trip Primers
Fenty Beauty has doubled down on primer innovation with not one but two new options under its Grip Trip line—both designed to lock make-up in place for up to 12 hours while providing skincare benefits.
- Grip Trip Mattifying + Blurring Primer keeps shine under control without drying out the skin. With chia seed extract to mattify and maple sap extract to keep foundation in place, it’s ideal for those who want a filtered, long-wear finish even in heat and humidity.
- Grip Trip Hydrating + Plumping Primer, on the other hand, is for those who prefer bounce and dew. Butterfly lavender extract boosts hydration and plumpness while the same gripping technology ensures your make-up stays put.
