The new Love Unlimited doesn’t just redefine a Cartier classic—it reevaluates the idea of connection and commitment.
Text: Alana Scott. Images: Cartier.
More than fifty years after Aldo Cipullo first sketched the iconic Love bracelet in a New York studio, Now, Cartier returns to redefine what it means to wear love on your wrist. The result? The Love Unlimited collection doesn’t simply update a classic—it reimagines the very nature of connection itself.
Vintage advertisements of the Cartier Love bracelets
Where the original 1969 design celebrated love’s permanence through its deliberate rigidity and ceremonial screwdriver, Love Unlimited embraces fluidity. Fundamentally, this is jewellery that moves with you. It breathes with you, and adapts to the contours of intimacy in real time. Observe how the bracelet’s multiple gadrooned links create a rhythm of light and shadow across precious metal. Meanwhile, each hand-polished screw catches illumination, mesmerising the eyes.
The new, more fluid Love Unlimited bracelet from Cartier
Between flexibility & form
Needless to say, the technical achievement here is quietly remarkable. Cartier’s artisans spent months perfecting the balance between flexibility and form, creating over a hundred prototypes before arriving at this final iteration. Consequently, what we get is a bracelet composed of 200 miniaturised components that eliminate the need for visible joints or interruptions. In a sense, it’s a seamless ribbon of gold that wraps the wrist like a second skin.
But perhaps the most intriguing innovation lies in the patent-pending invisible clasp system. Unlike its predecessor, which required a companion and their steady hand to secure, Love Unlimited can be worn independently. Yet it offers something more compelling: the ability to connect with another bracelet, creating pairs or chains that extend infinitely. It’s a metaphor made manifest—love that can be shared, divided, multiplied.
Additionally, this modularity speaks to contemporary relationships in ways the original could not have anticipated. Because Love Unlimited acknowledges that modern love takes many forms. Think of partnerships that ebb and flow. Or connections that strengthen through separation. Bonds that multiply rather than simply endure. So now, the bracelet can be exchanged between lovers, split into two pieces, or linked with others to form an extended golden loop.
Jewellery that connects & transforms
The collection extends this philosophy to a ring that mirrors the bracelet’s distinctive features on a smaller scale. The same gadroons, the same sophisticated interplay of texture and light, the same precious sparkle compressed into a band that can be stacked, layered, or worn alone.
Available in white, rose, and yellow gold, Love Unlimited maintains the democratic spirit of the original while adding new dimensions of possibility. This isn’t jewellery that simply sits upon the body—it moves, connects, transforms. It’s designed for lovers who understand that the strongest bonds are often the most flexible ones.
Ultimately, Love Unlimited offers a different kind of commitment. Not the promise to remain unchanged, but the willingness to grow, adapt, and reconnect in infinite configurations. Perhaps this is Cartier’s most fluid love letter yet. One that recognises that sometimes the most romantic act is not about holding on, but learning when and how to let go.
