Selamat.
In Syamim Farid’s world, her days are a constant juggling act between being on set and conquering a bustling schedule. As an actress who spends endless nights driving through odd hours, the term “Selamat” can often be overlooked amid the chaos. Through every prayer and intention, she has always known that the word Selamat serves as a constant motivator. Nevertheless, it’s through her hard work, discipline and drive that keep her grounded—a reminder that at the end of the day, it’s about making it home to her loved ones.
Like many of us, Syamim finds comfort in the small rituals before embarking on her journey. A quick text or phone call to her loved ones serves as a reassuring connection and an added layer of protection before every drive. However, true safety transcends these gestures. It’s the importance of appreciating them in a way many might not realise—by choosing the right vehicle. Or as we’d like to call it, a sanctuary on wheels.
Her revelation came during the Volvo Selamat Driving Experience at the SIC Experience Centre. It was at that moment that she realised the weight of navigating every journey as a safe experience. Through the safety briefings and driving challenges, she grasped how often we overlook the possibilities of the scenarios we may face on the road. Whether it’s the sudden lane change, swerving to avoid a collision, or the value of braking, every moment sheds new light on the term safety.
With Volvo at the back of her mind, it was their commitment to safeguarding drivers and passengers that shifted her view of the term selamat. No matter where she is or what situations she finds herself in, her realisation of driving behind the wheel is where she finds comfort and protection in a trusty companion.
With features like advanced driver assistance systems and collision detection, she finds solace knowing that she’s not just driving any car but rather a crafted fortress designed to enhance her safety. In her line of work, she often shares stories of overcoming challenges, but it’s crucial to celebrate everyday victories. One of them? Reaching home safely after spending hours on set by dedicating her time and energy to her craft.
That’s where the discovery of the Selamat Calculator dives in. Developed in collaboration with Mr Money TV, this tool prompts individuals to reflect on the significance of their presence and what their absence might mean to their loved ones. A simple exercise of answering questions about your age, career, income, dependants, lifestyle, and personal stakes helps generate a comprehensive safety risk profile.
And that’s when Syamim realises how her story and daily tasks intertwine with Volvo’s mission. Safety is not just a concept; it’s an experience, a silent prayer. A realisation that we can always say the word “Selamat” to our loved ones, but living it by choosing the importance of conscious choices on our journey is what matters when you’re on the road.
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