BOSS Enters Metaverse Fashion Week 2023
Following its Spring/Summer 2023 Fashion Show, BOSS Enters Metaverse Fashion Week with a interactive digital shopping experience.
Boss Invites You To Share Your Personal Origin Story
Boss inspires with a Spring/Summer ’23 campaign that illustrates the origin story of stars the likes of Naomi Campbell, Gigi Hadid, Maluma and Lee Minho.
Boss Unveils F/W22 Collection in Milan
At the star-studded show in Milan, BOSS showcased their brand’s motto ‘Be Your Own Boss’ during their F/W22 showcase. The collection took classic pieces from the BOSS archives as a…
Boss Unveils The Faces Of Its Fall/Winter 2022 Campaign
Boss revealed a star-studded campaign for their Fall/Winter 2022 collection capturing some of today’s most influential celebs including American model Kendall Jenner, British supermodel Naomi Campbell, American rapper Future, and…
Hugo BOSS Makes a Racing Comeback
After 5 years of leaving the electric Formula E series, the German Fashion Brand is making a comeback. BOSS returns with a new collaboration, partnering with Aston Martin Aramco Cognizant…
BOSS X NBA Spring/Summer 2022 Collection
Check out their new collection at Pavilion Kuala Lumpur!
Check Out Our Favourite Personalities in the BOSS X Russell Athletic Collection
Sportswear you’ll want to wear off the court! The appeal of athleisure and loungewear has become even more apparent in recent months. It’s easily understandable, of course – when you’re…