Nine Athletes Redefining Style: The Faces of Fashion Brands

From Carlos Alcaraz to Shuyu Yang, here are nine athletes who conquer the sporting arena and the fashion world.

Blurring the boundaries between fashion and sports, luxury fashion brands align seamlessly with the realm of professional athletes. Beyond the world of athlete fashion by renowned sports brands such as Nike, Adidas and Puma, the magnetic allure of these highly driven and top-shaped individuals captivate the crème de la crème of fashion’s elite.

As top athletes embody the epitome of dedication, discipline and raw talent, they resemble the values and identity of esteemed fashion brands. Together they forge an unstoppable fusion that transcends red carpets and ignites media platforms. Here are nine athletes who are the faces of top luxury fashion brands.

Carlos Alcaraz for Louis Vuitton


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At just 19 years old, Carlos Alcaraz is the youngest World No. 1 in tennis history. This recently crowned Wimbledon champion is also the newest house ambassador for Louis Vuitton. Embodying the values of excellence, skill and endeavour, it is without a doubt that he is the perfect Ambassador for the Maison. The fusion of Louis Vuitton and the sports industry is a captivating union that showcases the impeccable blend of style and physical prowess.

Jannik Sinner for Gucci


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Defying the long-standing tradition of all-white attire, Italian tennis sensation Jannik Sinner made his grand entrance onto the grass-clad courts donning a pristine white ensemble, accompanied by a custom Gucci duffle bag,

Breaking a tradition which has lasted since the 19th century, it was the first time a player was allowed to bring a non-white accessory onto the prestigious court. This marks an incredible progressive approach to on-court uniforms and embracing a new era of style.

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Charles Leclerc for Richard Mille

Athlete fashion brand
Image courtesy of Richard Mille.

Scuderia Ferrari Formula 1 driver Charles Leclerc’s journey from karting to the world of Formula 1 has been closely intertwined with luxury watch brand Richard Mille. Since 2011, Richard Mille has been a steadfast supporter of Leclerc’s career. They both share the values of heartfelt passion and driving innovation. This enduring partnership has thrived over the years, with Leclerc proudly sporting the RM 67-02 prototype, a testament to the fusion of transformation and precision. Together, Charles Leclerc and Richard Mille have reshaped the landscape where motorsport and horology converge, leaving an indelible mark on both worlds. Read more on their story here.


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Eileen Gu for Tiffany & Co.


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At just 19 years old, Eileen Gu, an Olympic gold medallist in freestyle skiing, is an ambassador for Tiffany and Co. As a symbol of strength and innovation, she made her debut in the brand’s latest “Give Me The T” campaign shot by legendary fashion photographer Mario Sorrenti in New York City.

Alongside her athletic accomplishments, she is a professional model and will soon begin her university studies at Stanford. Eileen’s rise to fame has captivated millions, with the hashtag #GuEileenReceivesGoldMedal amassing 3.5 billion views on Weibo, China’s equivalent of Twitter, solidifying her influence on the community.

Shuyu Yang for Prada

7 Athletes Who are the Faces of Fashion Luxury Brands athlete fashion
Image courtesy of Prada.

Marking a shift towards athletes rather than celebrities, Prada has secured Chinese basketball player Shuyu Yang as their brand ambassador. Yang gained national acclaim for her pivotal role in securing a bronze medal for China in the women’s 3×3 basketball tournament at the 2020 Summer Olympics in Tokyo.

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With her gender-neutral appearance, she has garnered a devoted following similar to esteemed figures like Dior’s China ambassador, Liu Yuxin. Last year, Prada’s Douyin campaign featured three notable Chinese Olympic athletes: Gong Lijiao, Li Zhixuan, and Xiong Dunhan. The brand’s decision to team up with Yang is part of its strategy to increase its sports partnerships in China. This is demonstrated by its previous collaboration with the Chinese Women’s Soccer Team.


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Kylian Mbappé for Hublot


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With a partnership that began in 2018, Kylian Mbappé, the football sensation, has ascended to the ranks as a brand ambassador for Hublot. Beyond his ambassadorial role, Mbappé has embarked on an extraordinary journey with Hublot’s designers, culminating in the creation of a limited-edition collection of watches, including the coveted Big Bang Unico 42mm King Gold Mbappé timepiece. This collaboration not only solidifies Mbappé’s influence in the world of football but also showcases his indelible mark on the realm of high-end horology.

Son Heung-min for Calvin Klein


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Son Heung-min, the celebrated South Korean football player and national captain, took the fashion world by storm as he got comfortable in his Calvins. Known for being the first Asian player to win the Premier League Golden Boot, Son exuded confidence and his impeccable physique during Calvin Klein’s Fall ’22 collection campaign.  Among the styles he represents is the sustainable Embossed Icon line, made with recycled materials. Son joins fellow South Korean superstar Jennie from BLACKPINK in the Calvin Klein family. Alongside his Calvin Klein partnership, Son’s brand ambassador roles with Burberry and Tumi have catapulted him into the global spotlight, solidifying his status as a revered figure both on and off the football field.

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Matteo Berrettini for BOSS


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The talented tennis player has taken the helm as the esteemed face of BOSS watches. Since his introduction as a Global Brand Ambassador in January of the previous year, he has effortlessly represented BOSS both on and off the court, solidifying his status as a trusted brand advocate. Now, he takes centre stage in the captivating Spring/Summer 2023 watches and jewellery campaign, showcasing the latest collection with his innate charm and style. Berrettini’s association with BOSS goes beyond ambassadorship, as he has fostered a deep connection with the brand, becoming a cherished friend. This special bond is exemplified by his very own Boss x Matteo Berrettini collection, a testament to his influence and shared values.

Ashleigh Johnson, Ruth Mwandumba and Marcel Nguyen for Lacoste.

7 Athletes Who are the Faces of Fashion Luxury Brands
Image courtesy of Lacoste.

In a union between sports and style, French fashion label Lacoste has proudly welcomed three exceptional Olympic athletes into its fold as brand ambassadors. Ashleigh Johnson, the accomplished water polo player hailing from the USA, joins forces with British shooter Ruth Mwandumba and German gymnast Marcel Nguyen, collectively embodying the spirit of athleticism and elegance that Lacoste represents.

This collaboration celebrates the harmonious convergence of sporting excellence and timeless fashion, bridging the gap between the worlds of competitive sports and high-end style. Together, these extraordinary athletes bring renewed energy and passion to the iconic Lacoste brand, inspiring individuals around the world with their remarkable achievements and unwavering dedication.

Beyond fashion, Lionel Messi starred in his first solo travel campaign for Louis Vuitton. Check it out here!