From a stylish new iPhone 12 colour to a completely redesigned iMac, the Apple spring launches has brought plenty for us to be excited about.
It’s only been six months since the introduction of the iPhone 12, 12 mini, and 12 Pro, and yet a new announcement has been made to the series with the introduction of a dazzling shade that’s perfect for spring – purple. Joining the previous five colour line-up comprising blue, green, red, white, and black, this regal hue from the Apple spring launch looks stunning against the perfectly milled back glass and has elements of brightness and sophistication to it. The purple model is available in iPhone 12 and 12 mini versions, and opens for preorder this Friday.
Making things easily findable has been Apple’s goal for a while now and they shake things up with a revolutionary new device, the AirTag. Using Apple’s FindMy network and Precision Finding technology, AirTag helps you keep track of your things – be it keys, wallet, or any prized possession.
You can personalise your tag with initials (even emojis too!) to make it your own. Style it up with the colourful accessories tag holders and attach it to just about anything. Don’t forget to check out the exclusive collab with Hermès featuring a bag charm, luggage tag, and keyring.
The most exciting launch of the bunch has to be the new iMac, built from the ground up using the M1 chip, which is significantly faster compared to previous Intel chips. With M1, the computer’s CPU, GPU, and other components are consolidated into one processor, making the logic board much smaller, allowing for the exterior to be considerably thinner. According to Colleen Novielli of Mac Product Marketing, the all-new and completely redesigned iMac is, “More personal, more powerful, and more capable than ever.”
Every angle is bursting with colour and instantly brightens up any space. The new iMac is slightly larger than its predecessor with a 24-inch display with 11.3M pixels and 4.5K retina. This allows you to see your content gloriously. It also has true tone that automatically adjusts the colour temperature for a more natural viewing experience.
For more info on the Apple spring launch, click here.