Louis Vuitton announces Felix from Stray Kids as its newest House Ambassador

Through his dynamic style, unique vision and charisma, Felix from Stray Kids is the perfect face of Louis Vuitton.

Felix of Stray Kids

Image courtesy of Louis Vuitton.

Felix from Stray Kids has officially joined Louis Vuitton as its newest House Ambassador. The Australian-born South Korean leading rapper is among the few K-Pop stars to join hands with high-end fashion brands. From reaching the top of the U.S “Billboard 200” and “Artist 100” charts with their full album “★★★★★ (5-STAR)” in June 2023 to getting nominated for best K-pop at the MTV Video Music Awards, Stray Kids are taking over the global stage.

Felix of Stray Kids

Felix of the boy band Stray Kids attends the Louis Vuitton Pre-Fall 2023 show. Photo by Han Myung-Gu/Getty Images.

Felix of Stray Kids

Felix of K-pop boy group Stray Kids attends the Louis Vuitton Pre-Fall 2023 Collection Show. Photo by The Chosunilbo JNS/Imazins via Getty Images.

Known for his striking features, the Stray Kids member has always stood out due to his unique vision, dynamic style, and amplifying charisma. The relationship between the Maison and Felix has grown since dressing the rapper at the Fukuoka concert of the Stray Kids 5-STAR Dome tour in Japan, the Lollapalooza Paris music festival, and recently, the Louis Vuitton Pre-fall 2023 Women’s show in Seoul.

Felix Stray Kids. Lollapalooza Paris Festival - Day One

Photo by Kristy Sparow/Getty Images.

Felix Stray Kids. Lollapalooza Paris Festival - Day One

Photo by Kristy Sparow/Getty Images.

“I am thrilled that Felix is joining Louis Vuitton as a House Ambassador. I discovered Felix when I presented my Pre-fall collection in Seoul. It instantly clicked between us. He is really talented; I love his energy, his unique personality, and his audacious sense of style,” says Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections.

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Read more on his style evolution here.

Felix of Stray Kids.

Image courtesy of Louis Vuitton.