As part of the ‘Memori Aidilfitri’ campaign, Puma’s Hari Raya collection evokes festive classics with youthful and versatile designs.
Global sports brand PUMA has officially unveiled a collection as part of its Memori Aidilfitri campaign that will make this year’s Hari Raya celebrations especially unforgettable.
A first for the brand in Southeast Asia, PUMA Hari Raya Collection brings together youthfulness and classic Raya designs. Capturing the essence of this joyous occasion, the collection features versatile, ready-to-wear pieces for those that want to blend right into the season. “The pieces remain a versatile wardrobe staple, as well as a tangible throwback for the memories to be cherished and reminisced in the years to come,” says Eleanor Wang, PUMA Southeast Asia’s Head of Marketing.
Prioritising comfort without compromising style, the exclusive collection features an array of modest yet fashionable pieces for both men and women. Loose and flowy silhouettes are the signature element of the collection, ensuring wearers step out in style and comfort throughout the Raya festivities.
Alongside that, colourways in classic black as well as pastel and earthly colours present numerous ways to accessorize in different styles – enabling wearers to create the ideal Raya look that is truly their own. Completing the collection, the PUMA Roma Classic Gum sneakers are the perfect complement – sleek, practical and timeless.
The Memori Aidilfitri campaign is not just about looking good, but also about getting into the festive mood. The collection is now available at all PUMA stores and online.
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