Dew On, Glow On

ANUA has officially introduced Suzy Bae as its new global ambassador with the actress fronts the brand’s latest “Dew on, Glow on” campaign.

ANUA’s new campaign starring Suzy Bae puts hydrated, radiant skin front and centre. Plus, the PDRN products from the range worth adding to your routine.

Long associated with a natural and understated kind of beauty, Suzy feels closely aligned with ANUA’s skin-first approach. The campaign explores two contrasting sides of the actress, moving between polished glamour and a more minimal, stripped-back look where skin remains the focal point.

 

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The campaign reflects ANUA’s emphasis on gentle formulations designed to support healthy-looking skin. It also shines a spotlight on the brand’s growing PDRN collection, a range that has steadily become one of our favourites from ANUA recently. Known for its focus on hydration and glow, the PDRN line features lightweight formulas that sit comfortably on the skin while still delivering that fresh, plumped look. 

Products From The ANUA PDRN Line We Love

PDRN Hyaluronic Acid Capsule 100 Serum Mask

This sheet mask is especially good for when skin is feeling dull or dehydrated. One we made sure to stock up on from our last trip to Seoul, we love the water-gel texture that adheres comfortably to the skin without slipping around, helping the essence absorb well while feeling lightweight throughout wear. 

PDRN Hyaluronic Acid Capsule 100 Serum

One of the more approachable PDRN serums we’ve tried, both in texture and price point. The lightweight formula absorbs quickly and works well across different routines, whether used alone, layered overnight, or mixed into base make-up for added radiance. It leaves skin looking smoother and more hydrated without feeling sticky on the skin.

PDRN Hyaluronic Acid 100 Moisturising Cream

A moisturiser that feels particularly suited to warm and humid climates, the texture is the star of the show here—lightweight and breathable, yet still hydrating enough to keep skin feeling comfortable throughout the day.