Big Waves

Of the hundreds of women who participated, a whopping 80 percent of participants believe that they have damaged hair. Of the 80 percent, 99 percent believe that it was due to the heat from styling products, UV damage from the sun, chemical damage from shampoo, and stress; while 40 percent of participants said, with no better alternative, that they’d rather air dry their hair to protect it.

With problem solving on their mind, Dyson proposes two counter arguments: the Supersonic hair dryer and the Airwrap styler, both complete with re-engineered attachments to answer the needs of the many. With in-house hair science laboratories in Singapore and Malmesbury, where teams consisting of engineers, scientists, and stylists looked at everything from airflow dynamics to hair’s cellular structure, Dyson presents its latest nozzles and improved features, together with pro tips on how to use them.

The air dryer attachment for fine hair and sensitive scalps now creates a gentle, cooler airflow while still drying hair fast

The new smoothing nozzle dries hair with gentle, controlled airflow for a smooth and natural finish