Mascara is one of those beauty essentials that instantly makes you look more awake and put-together with minimal effort. A few swipes can lift, define, and open up the eye space in an instant. Whether you’re into bold, voluminous lashes or a more natural, fluttery effect, there’s always a new mascara promising to be your next favourite. We’ve put some of the latest 2025 launches to the test—here’s what we think.
Benefit Cosmetics BADgal Bounce Mascara
This one had us at “bouncy lashes.” True to its claims, it gives that feathery, full, lifted look without any stiffness. The hybrid brush is what sets it apart—the fibre bristles work the formula into the base of the lashes for intensity, while the fine-tooth comb ensures definition and separation. It leaves lashes looking fluffy yet structured, with no flaking or smudging throughout the day. The conditioning ingredients, including castor seed oil and provitamin B5, are a bonus, making this a mascara that not only looks good but also nourishes your lashes over time.
To shop the Benefit Cosmetics BADgal Bounce Mascara, click here!
Sisley Phyto Noir Mascara
A luxury mascara that feels as indulgent as it looks. From the first coat, it’s clear that this formula means business—15 times the volume instantly, with a lightweight feel that never weighs lashes down. The hourglass brush grips each lash effortlessly, delivering rich pigment for an eye-opening effect. But what’s most impressive is the long-term payoff: after a month of use, lashes appear healthier, stronger, and naturally more voluminous, even without mascara. If you’re looking for an investment mascara that delivers both immediate drama and long-term lash care, this is the one.
To shop the Sisley Phyto Noir Mascara, click here!
Sephora Collection Size Up Mascara
The name says it all—this mascara delivers serious volume, and then some. With an hourglass brush that deposits product at the base of the lashes while separating at the tips, it builds a full, fanned-out effect in just a few coats. The formula itself is intensely black and long-wearing, ensuring that lashes stay lifted and dramatic all day. What makes this launch particularly exciting are the new colour options—rich brown and burgundy for a softer, everyday elegance, and electric blue and pink for those who love a statement lash.
To shop the Sephora Collection Size Up Mascara, click here!
Essence I Love Extreme Crazy Volume Mascara
If you love ultra-dramatic lashes, this one is for you. If dramatic lashes are what you’re after, this mascara delivers extreme volume with an oversized brush that coats every single lash for an intense, bold effect. The elastomer wand ensures that even though the volume is amplified, lashes remain defined and not clumpy. Ophthalmologically tested, it’s a great budget-friendly option that doesn’t skimp on performance—and for under RM25, it’s a total steal.
To shop the Essence I Love Extreme Crazy Volume Mascara, click here!
