Rising the ranks from entertaining YouTuber to a bonafide fashion trailblazer, Emma Chamberlain joins the beauty sphere as Lancôme’s newest face of the brand. Fitting into Lancôme’s continuous support of self exploration and being yourself, she has quickly grown to be a leading voice to the modern women of this generation. Her eclectic sense of style and beauty, as well as her driven business passion as an entrepreneur makes her a great example of the direction that Lancôme is aiming for.
Bringing her modernity and edge to the French house of beauty, Emma says: “I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.”
Françoise Lehmann, Lancôme International President adds: “I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her authentic tone, and the humor used to discuss meaningful topics.”
Joining a star studded family of generational ambassadors, Emma will continue to be a charming, positive voice that will empower and uplift the youthful generation she represents and beyond.
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