It’s been 20 years since the launch of the iconic J’adore by Parfums Christian Dior, the Maison’s last major perfume creation for women – making this release even that more exciting. With actress Jennifer Lawrence having been the face of the fashion house’s ready-to-wear for the past six years (and known for her jubilant and down-to-earth nature) it seemed rather fitting to have her embody a fragrance named ‘Joy’.
Courtesy
Parfums Christian Dior Perfumer-Creator François Demachy, created a scent that exudes happiness with the aim to be an expression of ourselves; a gift to women, "bringing a new Dior perfume to life is an event. For the entire house as much as for myself. It should rally and delight both men and women. It should have a far-reaching and generous dimension, with a strong signature. I was fortunate to know its name from the beginning. And what a name! Short, and lively yet not affected, it is open to all possibilities. To tell its story, I chose to create an enveloping scent, marked by softness as well as by energy. Joy by Dior is a breath of air, a path one travels, which carries you away." -- François Demachy, Dior Perfumer-Creator
Joy By Dior 90ml, RM589
This fragrance is an intoxicating and harmonious experience that gradually unfolds as more subtle notes are revealed. With vibrant Grasse rose absolute and a jasmine blend, combined with sandalwood and musk, make it as expressive as it is intimate to the wearer.
A sultry Jennifer Lawrence--every inch the Hollywood star, elegantly dressed in a white tulle couture confection and jewels, saunters over to a stark white pool with the gleaming Los Angeles skyline below, and swan dives in gracefully. Under starry skies, she exudes joy dressed up with a red slick of lipstick or pared down and barefaced, in the company of a mysterious stranger, and in true J.Law fashion, a real moment of unadulterated fun as she flirts with the camera and spits out water with a mischievous glint in her eyes.
https://www.youtube.com/watch?v=1CRihg1X89A&feature=youtu.be
"Joy by Dior expresses the remarkable feeling of joy by providing an olfactive interpretation of light. This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. Each of us percieves light without thinking about it, in our way. This perfume is constructed in a similar manner thanks to multiple nuances and myriad facets, which lead to a crystal-clear fragrance expression. It required a lot of time, development and abstraction but in the end, it has an immediately and lively presence." - François Demachy, Dior Perfumer-Creator
What is your joy? Ten Malaysian women tells BAZAAR what brings them joy:
