Mamma Mia! indeed. Having established herself as one of Hollywood’s most captivating leading actress with the Golden Globe-nominated musical franchise Mamma Mia!, and, more recently, starring alongside Milo Ventimiglia in Simon Curtis’ adaptation of The Art of Racing in The Rain, Amanda Seyfried is stepping into a new role slated to hit screens and billboards in early 2020.
We are of course, talking about her recent appointment as Lancôme Global Ambassador.
Seyfried, whose hit films include Mamma Mia and Les Miserables, is no stranger to fronting beauty campaigns—having previously worn the hat of beauty spokesperson and fronting fragrance campaigns.
Now, the award-winning actress joins fellow Hollywood A-listers the likes of Penelope Cruz, Julia Roberts, Lupita Nyong’o, and Zendaya, as part of the Lancôme family.
Commenting on her new role, Amanda said, “It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme while also embodying the positive virtues and values that empower and bring happiness and self-fulfilment to women around the world.”
Celebrating her new role on Instagram by posting the announcement, Amanda also took to the social media app to share a behind-the scenes video from a shoot with the brand in Paris, and a playful video with fellow Lancôme ambassador Lily Collins.
The 34-year old actress, not only a red-carpet fixture and a new young mother, is also a supporter of charitable causes, including the animal welfare organisation, Best Friends Animal Society. This, coupled with her sunny disposition, Lancôme says, makes her a role model for young women everywhere, as her ethos is in sync with the L’Oréal-owned brand’s charitable cause, Write Her Future.
“As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequaled zest for life to our world. She perfectly represents our values, and we look forward to an exciting time together,” said Françoise Lehmann, Lancôme International president. Coupling Amanda’s charm and stunning looks with the French luxury house, we tend to agree. And if the sneak previews on the actress’ Instagram is of any indication, red hot is the colour to look out for.
