Marc Jacobs Beauty Has Just Announced Adwoa Aboah As The Newest Face of the Brand

This isn’t model and activist, Adwoa Aboah’s first rodeo with the brand. In fact, it was Marc Jacobs that gave Adwoa her first New York Fashion Week fashion show so it’s no surprise that she’s just been announced as the newest face for Marc Jacobs Beauty’s 2018 campaign.

Marc Jacobs Beauty. Photography: David Sims. Creative Direction: Katie Grand Make-Up: Diane Kendal. Hair: Guido Palau.

“Marc gave me my first fashion show in New York City. It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational. His attention to detail is like no other and you see his vision instantly come to life.” – Adwoa Aboah

To kick off the new partnership, Adwoa fronts the campaign for the new Le Marc Liquid Lip Crayon, the first-of-its-kind liquid lipstick that delivers powerful one-swipe colour that lasts, while promising the precision application of a crayon – slated for release this December.

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Adwoa joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones and Kaia Gerber, who have previously and/or continue to serve as faces of the brand.

Le Marc Liquid Lip Crayon will be available at Sephora stores and from December 2017.