Murakami Magic
Few partnerships blur the lines between fashion, art and pop culture quite like Marc Jacobs and Takashi Murakami. No introduction needed, Murakami’s candy-coloured motifs have always been able to transform luxury accessories into collector’s items—with their shared visual language always leaning joyful, irreverent and instantly recognisable. With the new Daisy Marc Jacobs Murakami Limited Edition collection, that universe expands once more—this time, through fragrance.
Discover the Daisy Marc Jacobs and Takashi Murakami collaboration, with four new eau de parfum fragrances inspired by art, fashion and colour.
Rather than a straightforward reissue, the collection feels like a playful reawakening of Daisy’s DNA. The bottles, now dressed in Murakami’s signature blooms and saturated hues, nod to the artist’s pop-art sensibility while retaining the charm that made Daisy a mainstay.
What’s particularly compelling is the shift to eau de parfum concentrations across the line. It gives the collection a slightly more grown-up edge—still whimsical, but with a longer-lasting presence that lingers beyond that first whiff.
Four Bouquets on Offer
Daisy Murakami Yellow channels the spirit of the original Daisy, but with a juicier twist. Strawberry and raspberry lend a bright, almost candied opening before settling into a soft cedarwood base that keeps it grounded rather than overly sweet.
Daisy Murakami Pink leans into a more indulgent, romantic mood. Coconut adds a creamy warmth upfront, softened by white peony, while praline in the base gives it a subtly gourmand finish that’s extra flirtatious.
Daisy Murakami Green is perhaps the most unexpected of the quartet. Banana introduces a playful, almost tropical note, balanced by jasmine at the heart. As it dries down, vanilla brings a smooth, comforting warmth that rounds out its eccentric opening.
Daisy Murakami Blue offers a fresher, more classic floral-fruity profile. Pear provides a crisp brightness, followed by a delicate rose heart, before settling into a clean musk base that feels light, wearable and fresh..
In true Jacobs–Murakami fashion, the collection doesn’t take itself too seriously—but that’s precisely its charm. It’s fragrance as a visual and sensory experience, designed to be worn, displayed and enjoyed in equal measure.
To learn more and to shop the newest Daisy Marc Jacobs Murakami Limited Edition collection, click here!
