Schwarzkopf introduce a brand new updated look and formula to their fan-favourite Extra Care collection. Improving to deliver an advanced holistic approach to hair repair, this new collection harnesses the power of revolutionary Bio-Restore Complex, a naturally derived damage-reversing technology which provides deeper penetration and stronger repair to restore and revitalize both outer and inner strength of each hair fiber from roots to tips.
Placing importance on providing a hair solution for all types of hair concerns and textures, the new collection features nine different options for both health and scalp:
- Moist Recovery – Addresses dry and unruly hair
- Amino Acid Repair – Offers mild and holistic care for hair and scalp
- 8 Precious Oil – Best for those dealing with dull, frizzy tresses
- Shea Cashmere – Treats damaged hair due to dyeing and perming
- Total Repair – Suitable for all hair types and concerns
- Anti hair Loss – Improves hair follicle quality and strengthens hair to reduce hair loss
- Root Fortify Volumizing – Strengthens weak roots and volumises thin hair
- Ginger Scalp Boost – Offers solution to greasy and itchy scalps
Always putting people and their hair health first, Schwarzkopf have done their best to provide easily accessible solutions to common hair concerns and making sure all bases have been covered. “Our consumers are always on the lookout for a solution to repair hair from damage caused by stress, styling and pollution. The new Extra Care collection is able to give them what they’re looking for with an improved formulation that combines exotic natural ingredients and advanced repair actives for a more holistic repair,” said Ms Tricia Ong, Regional Market Development Manager- for Consumer Singapore.
Choosing the Henkel House of Beauty Care event as the official stage of the Extra Care launch, not only was the new Schwarzkopf collection on full display, but a specially curated experience of some of Henkel Beauty Care Professional’s brands were on offer too. Separated into four fun household inspired rooms, this allowed attendees to truly immerse themselves into the full Henkel Beauty experience.