Parisian style has arguably been pored over more than any other. The artful insouciance of French women has served as inspiration for many of us who have woken up not knowing what to wear. Of course, the truth is it all comes down to attitude - it might have taken an age to create your perfectly messy hair or to find a navy jumper that is oversized without being too big - but it should look effortless, even if it wasn't. French style is about having a uniform, and sticking to it, where understatedness and restraint are the stars of the show. It isn't the most creative of looks, but it's enviable in its timelessness and apparent ease. Here, we look at the women who have made French chic one of the most famous terms in fashion history.
Designer and influencer Jeanne Damas has long since said that our obsession with French style is less about clothes and more about the details, a certain way of tying a belt or a carefully chosen gold necklace. “It’s about the way you wear your clothes, rather than what you’re actually wearing,” she told us back in 2017. “I think French women tend to keep it simple. I’d say try the less-is-more approach, which is not always easy to get right.”