Ashley Graham’s Guide to Smart, Sustainable Shopping

The supermodel shares her tips for editing your wardrobe and investing wisely

By Kim Parker


It's early in the morning in Los Angeles when I speak to Ashley Graham. Her voice is low and husky, and her camera is off, but the supermodel is still cheerful, laughing merrily and often throughout our conversation. "I mean, I have a child, so nothing’s too early for me anymore," she chuckles. "He’s always up earlier. I’m normally awake at 6.30 with the little man."

After a tumultuous year, during which the former Harper's Bazaar cover star, her husband and their baby son, Isaac, decamped to her parents' home in Nebraska ("It was very much hanging out together in a field, barefoot"), Graham is delighted to be back at work, having recently walked in Michael Kors' 40th anniversary catwalk show. "It was so much fun. So theatrical. All of us girls were just so happy to be there - no one has ever made 42nd Street into a runway before. It was a real pinch-me moment," she says. "The only thing was that my feet were screaming. I hadn't worn high heels in over a year!"


Ashley in the Michael Kors 40th anniversary show. Photo by James Devaney/Getty Images


The supermodel is also now an ambassador for Pandora and, as a life-long fan of jewellery, is thrilled to be the face of the brand's new Brilliance collection, which showcases lab-created diamonds in pieces starting from £250. "Their mission is to bring quality diamonds to everyone, everywhere," Graham says of the Danish jeweller. "I think diamonds, like fashion, should be accessible for everyone. And they should be sustainable." Indeed, the entire collection has been certified as carbon neutral, including its packaging, so it resonates well with Graham's own beliefs in leading a more responsible and ethical lifestyle, which was only reinforced when she became a mother last year.




"Before I had my kid, people told me my life was going to change and it did - it changed immensely," she says. "I've never been a 'buy for the sake of buying' type of girl, but it really makes you realise that being more thoughtful and conscious in our choices is something we all have to do together. It's much more about our environmental legacy now."

Below, Graham shares her tips for shopping smarter and investing in items that you'll love for years to come.

This article first appeared on Harpers BAZAAR UK.

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“Try ‘shopping’ from your own closet more. This is something I think we all got into during the pandemic, when we couldn’t go out. Putting together different looks from things you already own is really satisfying and stops those impulse buys. I recently took a tip from Marie Kondo and moved everything out of my closet and then put only the things I really wanted back, piece by piece, and made piles of everything else to re-sell or give away. That was really helpful. Then I had someone come round and help me put some looks together, which you can do with a friend. We took pictures of each of the looks, to remind me of what can go with what. A lot of us don’t have time to think about what we want to wear – I sometimes have just 10 minutes to get ready in the morning, but this just saves me so much time and it’s much less wasteful.”

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