The Coach x Tom Wesselmann collection is the very definition of fun.

© 2022 Juergen Teller

Coach returns with a new collaboration this season featuring American artist Tom Wesselmann's famous works. Though this isn't Coach's first artist collaboration, the Coach x Tom Wesselmann collection is perhaps one of the most exciting collaboration from the house to date.

Featuring a wide selection of iconic ready-to-wear and accessories such as the Rogue, Duffle and shearling jackets to name a few, the collection encapsulates "the playful and optimistic spirit that Coach shares with the American pop artist". The collection includes quintessential artworks by Wesselmann imbued with American heritage and pop culture references.

"Like my collections for Coach, Tom Wesselmann’s work is inspired by the extraordinary found in the everyday and the universal references that bring us together," said Vevers in a statement. Graphic motifs—from lips, flowers and still life objects—embellish the Coach icons via specialised printing techniques and technical embroidery. Notably Wesselmann's "Study for Mouth" artworks take centre stage throughout the collection. Blending contemporary silhouettes with vibrant hues and oversized motifs of the artist's works, the collection embraces a free-spirited and youthful attitude.

"He is deeply, almost childishly, delighted to be an artist."—Tom Wesselmann, on himself

To celebrate the launch of the exciting capsule, there will be pop-ups and store takeovers all around the world, as well as social filters featuring Wesselmann's works. A series of "EduToks" on TikTok also offers insight into the artist's life and work. In addition, customers are invited to immerse themselves in a fun and interactive digital experience to discover more about the collaboration. Wander freely into the colourful digital world to learn more about his artworks and collect oranges while you're at it.

Discover the Coach x Tom Wesselmann collection exclusively at Coach Pavilion Elite and The Gardens store on the 7th of July. Alternatively, shop the collection HERE.