Gucci’s colourful logo T-shirt has had a bit of a monopoly on the luxury logo tee trend, until now. A certain design keeps cropping up on our Instagram feeds and is giving the cult Gucci item a run for its money; this toast tee from Loewe.

Fashion influencers everywhere – including Pernille Teisbaek and Viktoria Radar– have embraced the design, pairing the fun piece with everything from jeans and skirts to blazers and berets.

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The cotton T-shirt will set you back £225 and also comes in a fun lollipop design if for some reason you’re not into bread (avoiding carbs, perhaps?).

Courtesy. Cotton T-shirt, £225, Loewe at Farfetch

You can also pick up the design in the form of a tote bag, which is just as covetable.

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From: Harper’s BAZAAR UK