The Collection Features Floral Prints from the American Fashion Designer.

Dive into the botanical world of #GucciKenScott. The collection, comprising of a selection of leather goods, shoes, silk accessories and ready-to-wear, features beautiful floral prints from the American fashion designer, Ken Scott. Known as “the gardener of fashion”, the designer made Milan his home in the ’60s and ’70s. There, he created his colourful fabrics and enigmatic collections.

His distinctive design served as a blueprint for colourful, large-scale prints we see today. Marrying romanticism and pop culture, blooms of peonies, roses, poppies and sunflowers come together to create a rich image enhanced with vivid colours. “Ken Scott was a really great creator of fabrics. He mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints,” says Gucci’s creative director Alessandro Michele in a statement.

Jackie 1961

Taking inspiration from the archives, bright hues and lush floral motifs take centre stage, appearing on sweatshirts, T-shirts, dresses and more. Bags to note from #GucciKenScott include the Gucci 1955 Horsebit, Jackie 1961 and Dionysus. The exuberant prints are also extended to footwear, comprising of sneakers, slides, loafers, flats and high boots. Mix and match the prints for a bold statement look or style it with wardrobe basics for pared back sophistication.

CAMPAIGN CREDITS

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer & Director: Mark Peckmezian

Hair Stylist:  Alex Brownsell

Make Up: Thomas De Kluyver

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All images courtesy of Gucci.