Esther Yu is the Face of Christian Louboutin’s Chinese Valentine’s Day Collection

Esther Yu is Christian Louboutin’s new brand ambassador.

Esther Yu Christian Louboutin campaign

Chinese star Esther Yu is the face of Christian Louboutin’s Qixi campaign. She made her debut in the entertainment industry in 2015 and gained further recognition in 2020 when she participated in the talent show Youth With You—Season 2. Since then, she has gained a large fanbase and social media influence.

“Esther is such a positive upbringing artist, with her confidence and vibrant energy, she is following her career with such enthusiasm and freedom and this is something I really recognise myself in. I’ve never wanted to see my life as a fixed path, and I love the way she has never been afraid of exploring her talents and embraced new opportunities,” said Louboutin in a statement.

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On her new role Yu said “Christian Louboutin represents who fear no constraints. The creativity and design not only encourage us to express ourselves with pride but also imbue the brand with an unmatched allure and captivating essence. I am thrilled to join the Christian Louboutin family!”

Esther Yu Christian Louboutin campaign image

Her confident and dynamic nature, and dedication to her arts, coupled with Christian Louboutin’s passion for innovation, art and craftsmanship, are a match made in heaven. In the new campaign, Yu captures the essence of Christian Louboutin’s Chinese Valentine’s Day capsule collection, portraying a romantic vibe that catches one’s attention. In particular, Christian Louboutin’s timeless classics I LOVE KATE pump and KATE LOVE flats make a charming statement. Fashioned with red heart-shaped crystals, the shoes are a great addition to any stylish wardrobe. Elsewhere, the unisex I LOVE ADOLON sneakers boast a minimalist design with fresh and clean colourways. Complete your dinner date look with the LOUBI54 WALLET ON A CHAIN that resembles a love letter.

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